What is e-commerce marketing? E-marketing is the process of promoting your business through online channels, such as search engine optimization, social media engagement, email marketing, and more. Why is e-marketing important? E-marketing is important because it provides people with a direct platform to access your brand and products. It also allows for instant feedback on…
Building an Ecommerce Website The US is on the verge of having more than $54 trillion in consumer spending over the next two years. It falls to you as a business owner to convert visitors into customers with that much money. To do this, your website should be designed with a customer-centric mindset and offer…
How to choose the best payment solutions for your business The popularity of P2P payment apps is on the rise, which means more and more people are using them. The most popular of these platforms is Venmo, with over 160 million active users in 2017 alone. By 2021, the global value of transactions facilitated through…
Differences between small businesses and startup companies A small business is a privately owned company that operates with fewer than 500 employees. Small businesses are generally defined as those companies that have less than $10 million in annual revenue and less than $1 billion in market capitalization. A startup company is a new business with…
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