Tips and Tricks on How to Increase Conversion Rate of your E-Commerce Site

Tips and Tricks on How to Increase Conversion Rate of your E-Commerce Site

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How to Increase Conversion Rate of your E-Commerce Site

A lot of new websites are popping up, so you have to do something different in order to stand out. One way is by increasing your conversion rate on your e-commerce website. This guide will teach you how to optimize your site with certain design and content tactics that increase conversions.

SEO and CRO growth hacks can help increase your conversion rate by making it easy for people to find the products they’re looking for. These tactics include optimizing content, building backlinks, increasing user engagement on social media platforms, and creating a blog that’s optimized with relevant topics.

In this article, we have discussed a few important tips and tricks that will help improve your conversion rate. These include:

What is e-commerce conversion?

According to Neil Patel, there are roughly 1.3 million e-commerce sites. Your conversion rate is the number of conversions divided by total visitors. Optimize your speed for more conversions, and 53% of visitors will lose interest and not buy.

E-commerce conversion is when visitors who are browsing your website purchase something. The conversion rate can be increased by showing customers what other people think about the products before they make a purchase or through improved copywriting.

Additionally, 92% of online shoppers read customer reviews in order to decide whether to buy the product and only 4x with better copywriting will result in more conversions since one third abandon carts because their experience was too difficult or they didn’t want to create an account that would require them to struggle with other issues.

E-commerce conversion is when a visitor makes an order or purchases your product. This can be achieved by optimizing the checkout process, good website navigation, providing customers with a seamless experience, and going to e-commerce terms.

conversion rate

Why do conversion rates matter for e-commerce?

E-commerce conversion rate is the number of website visitors who purchase a product. If the site’s conversion rate is high, it means that people are more likely to buy products from your website. To boost this number, optimize for conversions for an e-commerce site by optimizing the customer experience and providing a seamless checkout process.

The goal of e-commerce is to convert visitors into leads or customers, which means that it’s important for the company to understand the conversion rate. This can be achieved by using multiple tactics and always keeping in mind who the target customer is.

E-commerce sites need a high conversion rate to be successful. A virtual showroom is one of the most effective ways for e-commerce websites to have a positive impact on their ability to generate sales and revenue.

Conversion rate is a key metric for growth in e-commerce companies. They indicate how easy it is to convert visitors into customers, and they can be improved by making the sign-up process simple, including forms in intuitive places, and using the right marketing tools such as A/B testing.

There are a few things to consider when designing the conversion rate of your website. First, don’t be heavy-handed with prompts on the page, and keep them concise. Next, avoid having frequent pop-ups or forms that appear on different pages throughout your site’s experience. Finally, have an aggressive pursuit strategy for customers who convert into paying users because it helps increase revenue from this cohort over time.

Users are the backbone of your e-commerce website, and they can be improved by making the sign-up process simple, including forms in intuitive places and using the right marketing tools such as pop-ups.

Let’s say you have a new website that sells shoes. You are convinced your conversion rate will be higher if it has positive reviews on the site. The most effective way to do this is by showing off rave reviews on your website and posting them everywhere else as well. Trust is a key component of the decision-making process – without trust, people would not buy from you in the first place!

How to increase your e-commerce conversion rate

In the 21st century, it’s no longer a big deal to have a website. People use their websites for a variety of purposes, and not just to sell products. Some people still use web traffic as an evaluation tool when deciding whether or not they should invest in e-commerce.

There are umpteen ways to drive traffic to your website today – from SEO tactics, email marketing strategies through social media outreach, and much more! However, there is one thing that is non-negotiable – your website should be mobile optimized to make it easy for people who are shopping online.

The process of creating relevant and valuable content in order to attract, acquire, and engage your audience is known as content marketing. A well-thought-out content marketing strategy can help a company become a thought leader. Due to attention scarcity and market saturation, it is becoming increasingly difficult for marketers to capture the attention of their target audiences.

Traditional marketers must pay attention while marketing and refrain from attempting to make a sales pitch every time someone seeks informational content. It appears to be retentive and unappealing. As a result, being on the media that someone uses the most is the most effective way to get their attention.

Content marketing has a long-term return on investment, and while it can be costly in the short term, it pays off over time.

Make a simple and easy navigation

An ecommerce site should make it easy for customers to find products and have a search function. Search functions can help boost your conversion rate and order value. Ecommerce website also needs to optimize their speed in order to increase conversions.

When it comes to online shopping, 92% of shoppers read reviews before making a purchase. In order to stand out from competitors and have a high conversion rate for your website, you need easy navigation that is simple and easy on the eyes.

Simple and easy navigation is essential for a website to convert visitors into customers. One Hoy increased conversions by 2.4x with improved copywriting, which led them to improve their rankings as well as the number of abandoned carts they had in 2016.

Good website navigation is important for ecommerce conversion rate optimization. When it comes to KPI’s, the 6 critical B2B eCommerce KPIs are Website navigation, product page click-throughs, shopping cart abandonment by customers who do not purchase products, and average order value.

Boost your page loading speed

Merely having a fast website is not enough. You must also make sure that your page loads quickly in order to increase the conversion rate. A slow-loading website might cause people to bounce off of it and leave without buying anything. To improve speed, you can switch hosting plans or upgrade your current hosting plan to accommodate more traffic.

To boost your page loading speed, use an image compressor and remove unnecessary files from your site. Consider using a CDN to optimize the website’s performance. Simplicity converts is another tool that can help you avoid over-designing on the homepage, which would take away space for images or text boxes, so they don’t overlap each other. Whitespace: Take advantage of visuals sparingly on your homepage by utilizing whitespace between texts, buttons, banners, and logos so elements aren’t too close together and it doesn’t look too cluttered.

There are a number of ways to boost page loading speed. You can structure your website for better navigation, simplify its design and make sure that it doesn’t take too much time to load.

Optimize for mobile devices

Mobile devices account for more than one-third of retail sales in 2018. Mobile-friendly ecommerce sites have a 67% greater chance of converting visitors into customers and a 61% higher chance that these visitors will leave and buy from another website.

The mobile app market is booming, and businesses are incentivized to optimize their apps for mobile devices. The smartphone traffic conversion rate is significantly lower than tablet or desktop traffic because of the prevalence of smartphones in society today.

Mobile apps have upfront costs but offer advantages over mobile websites. The design process for a mobile app is more flexible and allows designers to create innovative shopping experiences in less time. Mobile apps perform better than web pages because they can tap into the power of smartphones which are increasingly becoming popular among consumers who don’t want to use computers or laptops when browsing online stores. Even if you don’t invest in a mobile app, make sure that your website optimize keywords for smartphone users by increasing its load speed and providing a better user experience.


Personalize your e-commerce site by using tools that allow you to create and deliver dynamic content. Dynamic content is created based on demographic data, geographic data, history of your brand, and behaviors of visitors to the website. Types of consumers to consider are AI (artificial intelligence) and machine learning.

Personalization can be done in two different ways: filtering content or providing personalized content. Filtering is typically more effective on websites that have a high amount of repetitive visitors, but personalizing based on factors like age and location is more effective for selling products online.

Use high-quality visuals

The most important thing to do in order to increase your conversion rate is to provide high-quality visuals. You’ll need images and videos that are clear, high quality, at every angle, zoomed in on details and features of the product in action.

Quality is key when it comes to product shots. Use professional quality images in order to show off your products. Lots of images are best because one can avoid bad quality ones, which will take away from the overall look of the presentation. Additionally, don’t just use your smartphone for product shots, but hire a photographer instead!

Visuals are key to successful marketing. People respond better when they can see the product in person rather than just taking a photo of it and uploading it as an image. A 360-degree view is essential, as customers want to feel like they’re getting closer and more connected with their purchase.

When creating your ad, you’ll need to use high-quality visuals. It’s important that the images and videos show the product in action so it can fully display its features. Zoom into details and features of products, which will help customers make an educated decision on what they want before purchasing them.

Quality is key when it comes to professional-looking product shots. Professional photographers are far more expensive than people’s smartphones, but the quality of their work will justify the cost. Furthermore, using lots of images can help avoid bad quality ones since you have a variety of options to choose from and not just one image that has poor lighting or angle issues.

Allow shopping via social media platforms

Companies are increasingly using shoppable tags on Instagram to increase their conversion rate. These tags make it easy for customers to shop from your Instagram account, which is a great way to sell items and reach a wider audience.

If you’re in the clothing, fashion, or culinary industries, you should be looking to make your Instagram profile shoppable as well by promoting an organic presence on Facebook and Instagram.

The results of a recent study found that 48% of consumers are willing to shop on social media platforms. Ecommerce businesses use social media to reach new customers and boost the conversion rate. The best way for companies with brick-and-mortar stores is through an organic presence on Facebook, Instagram, or other popular channels like Snapchat.

The practice of allowing shopping via social media platforms is prevalent in the retail industry. This allows retailers to use their existing digital marketing efforts and boost the conversion rate by attracting more customers through these channels.

Provide multiple discount options

Providing discounts and offers to your customers is the best way to increase the conversion rate. It’s quite disappointing when you receive a coupon or offer in your email, but it doesn’t apply to your purchases. Customers should be able to decide for themselves when and how they use certain coupons/offers (e.g., printable coupons).

Although the majority of consumers are very familiar with coupons, Target’s REDcard and Cartwheel offer to provide an innovative way for customers to save. By providing multiple discount options, Quill encourages experimentation in its product by allowing them to collect paperless electronic coupons in a virtual space.

Showcase social proof

Social proof is a huge factor in a conversion rate. People are more likely to convert when they see that other people have converted, which is why 84% of consumers trust recommendations from friends, family members, and peers over any other type of marketing or advertising content. 70% of online shoppers check out product reviews before making a purchase.

Social proof is a powerful tool in the marketing world. Social proof leads to not just an increase in conversion rate but also average order value and retention.

Allow for guest checkout

The number two reason consumers abandon their carts is that they require that the customer register an account with the company. Ideally, every single individual will want to continue doing business with your company in the future by registering as a guest. There are multiple opportunities for visitors to do so on your website.

The guest checkout feature is a great way to provide more opportunities for students. Students can be registered as guests before and after the purchase of their membership, which allows them to remain engaged in your site or service even if they are not enrolled at that time. It is important that you know what’s in it for the visitors, so they feel welcomed by your website/service.

The checkout process is often the most frustrating part of online shopping, but one company has implemented a solution to make this easier. One such service is allowing customers to check out as guests and pay for their items later with PayPal or other payment methods.

Offer multiple payments and delivery options

Offering multiple payments and delivery options can increase your conversion rate. What is a good way to do this? Paying online does not need to be a hassle with the option of credit cards, PayPal, Apple Pay, and others. When you have gained trust from your customers by providing them with what they want, you’ve all but sealed the deal.

If you are trying to sell a product, consider offering your customers multiple payments and delivery options. By this point in the process, they will be ready to make their decision about buying from you.

Re-engage cart abandoners

If someone leaves your e-commerce website without completing a purchase, you have two options. One option is to say, “Hey, come back! Your cart isn’t done yet.”, and the other option is to send them an email with an offer that will entice them into buying again.

A brand’s goal is to maximize customer engagement. To do so, they must understand why customers abandon their carts and what features would re-engage them.

Provide free shipping

Customers are used to standard shipping with Amazon, so providing free shipping will boost the conversion rate. The top incentive for shoppers is free shipping, and it might seem simple, but it’s a must in today’s market.

If you want to compete with global giants like Amazon and Walmart, a free shipping policy is a no-brainer. Free shipping increases the average order value by 30%. Furthermore, 61% of shoppers are more likely to cancel an order if it does not offer free shipping.

Fast delivery

Amazon has set the bar with two-day free shipping, but many shoppers are not willing to wait. Millennials are 86% willing to buy what they want from brands that offer same-day delivery. 18% of shopping carts get abandoned because of slow delivery time windows.

The key to successful delivery is getting your customer’s trust. Whether it be credit card or cash, you want them to see that they’re in control of the situation and can decide how much they’re willing to pay for speedier service.

Add live chat support

Live chat is a popular support method for online shopping. Customers who use live chat are three times more likely to buy than those who don’t. Live messaging solutions for customers can increase conversions by 20% and increase ROI by 305%.

Live chat support is an alternative to phone calls. It provides a personal connection between the business and customer, which encourages them to come back in the future. Chatbot software can be used as a viable solution due to its accessibility 24/7 for customers who have questions or concerns about their purchase.

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