This is a branded Amazon and eCommerce company in the high-performance cycling retail segment, offering a tight and fast-moving lineup of 3 floor & hand bicycle air pumps. The company is built on the foundation of an Amazon FBA + Warehouse hybrid platform. With locked-in suppliers of top-shelf equipment and generous net terms to facilitate cash flow, this highly viable opportunity has impressive growth potential. The company is currently selling exclusively through their Amazon storefront.
This is a warehouse-based business in Ontario, and quality assurance is guaranteed with inventory hosted in the warehouse before being shipped to Amazon. The company has already implemented a solid marketing strategy consisting of Facebook, Google PPC, Amazon Sponsored marketing, coupons, blogs, and email marketing. However, there are opportunities for further growth in social media diversification, wholesaling, and even brick & mortar retail sales.
The company utilizes a warehouse in Ontario that hosts inventory before shipping it out to Amazon. The company has locked-in suppliers of top-shelf equipment and generous net terms to facilitate cash flow year-round.
MARKETING AND KEY METRICS
The company’s marketing expenses are kept to a minimum by selling exclusively on Amazon. Current marketing strategies consist of Facebook, Google PPC, Amazon Sponsored marketing, coupons, blogs, and email marketing. However, there is still ample room for social media diversification.
Currently, the company is primarily selling through their Amazon storefront. However, there are opportunities for social media diversification, wholesaling, and even brick & mortar retail sales.The website is their primary sales channel, but the business presents tremendous opportunities for expansion into other marketing and sales channels.
The company’s performance can be tracked through Amazon’s seller central to identify key metrics such as sales volume, conversion rates, reviews, and feedback ratings. This information can be used to formulate strategies that maximize profitability.
This business has a customer base that consists of cycling enthusiasts, amateur racers, and professional cycling teams.
BUSINESS MODEL & RESOURCES NEEDED
This business requires one employee to manage the warehouse, handle inventory, and fulfill orders.
This business operates in the cycling accessories industry, which includes products such as bike racks, lockers, helmets, lights, and bike mount systems. With the global demand for cycling on the rise, the cycling market is expected to grow at a CAGR of 7% from 2021-2026. The increased availability of cycling infrastructure, government programs for promoting cycling, and major events such as the Olympics and Tour de France further cement cycling as a viable and popular activity.
OPPORTUNITIES TO SCALE
Opportunities for growth in this business include diversifying through social media, wholesaling, and brick & mortar retail sales. The company has already implemented a solid marketing strategy consisting of Facebook, Google PPC, Amazon Sponsored marketing, coupons, blogs, and email marketing.
Asking Price: $160,000
Gross Income: $210,771
Cash Flow: $31,302
Year Established: 2014