This is a trendy international Internet Retailer in the personal care segment, offering 100% organic alternatives to big box retail brands, centered around activated charcoal and coconut-based oral care products in both the USDM and UK markets. The teeth whitening products are 100% vegan and cruelty-free products containing high-grade botanical ingredients, most of which are based on activated charcoal. The business has low overhead and a highly efficient operating model with all storage and fulfillment handled by Amazon FBA. Currently seeing year-over-year revenue growth and 45% net margins on an average order of $29.27.
The company has a low operating cost as all storage and fulfillment are handled by Amazon FBA. The current business model does not require much infrastructure, working capital or OPEX overall, making it easily operable by a single person with an internet connection anywhere in the world. The products consisting of activated charcoal and coconut have become popular within the organic oral care segment and are perfect for the Amazon platform distribution.
All storage and fulfillment are handled by Amazon FBA, eliminating the need for any warehouses. The products can be easily distributed throughout North America and Europe.
MARKETING AND KEY METRICS
The company has earned five-star Amazon seller ratings and multiple Amazon’s Choice badges, which have helped to promote product sales. The DTC site is highly polished and effective, and the company has a opted-in email list of over 12,500 contacts.
The company sells through Amazon and the DTC site.
The average order value is $29.27 with a 45% net margin. The business has seen year-over-year revenue growth.
The customer base includes worldwide customers interested in organic personal care products.
BUSINESS MODEL & RESOURCES NEEDED
The business can be easily operated by a single person with an internet connection.
This business operates within the personal care segment and offers organic alternatives to big box retail brands. The personal care industry is growing and expected to reach $83 billion by 2025. Other examples of companies in this industry include The Honest Company, Dove, and Procter & Gamble.
OPPORTUNITIES TO SCALE
The products can be easily expanded into other marketplaces and countries, with Europe and North America being the next likely expansion targets. The company can also invest in SEO, and influencer partnerships to increase brand awareness.
Asking Price: $99,000
Gross Income: $189,311
Cash Flow: $33,576
Year Established: 2016
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