This is an exciting, accelerated-growth Vitamins and Supplements eCommerce Company that has a proven track record as a Middle Market business. The company operates in a number of segments within the Vitamins & Supplements Category, including Focus, Weight Loss, Antioxidant, Sleep, Well-Being, Protein, Hair, Prostate, Strength, and Testosterone Boosting, Energy and much more.
At the moment, the company generates 99% of its revenue from the Amazon platform where it utilizes Amazon’s Fulfillment by Amazon (FBA) program. FBA manages all pick, pack, ship, and storage necessary for all SKUs and also handles most Customer Service. The company also sells on its own Website, and has a number of other marketplaces immediately available for scale.
The business utilizes Amazon’s Fulfillment by Amazon (FBA) program for all pick, pack, ship, and storage necessary for all SKUs and also handles most Customer Service.
MARKETING AND KEY METRICS
This company has a proven track record as a Middle Market business and was recently ranked 262 out of over 2,000,000 Sellers on the Amazon Seller Central Platform.
The company has the potential for scale through international expansion through the Amazon network, by opening up B2B sales (wholesale), by increasing marketing for the company’s own website, by selling on additional online marketplaces, and much, much more.
The company has a Recurring Revenue Rate of 50%, a Growth Rate of 150%, Revenue of $9.3M, and Net Income of $3.4M.
The customer base is focused on individuals who are interested in vitamins and supplements, including those who may be interested in health and wellness, fitness, and sports performance.
BUSINESS MODEL & RESOURCES NEEDED
There are 2 employees working for the company.
The company operates in the Vitamins & Supplements Category, which is a fast-growing, profitable market. The Vitamins & Supplements industry is valued at $53 billion and is expected to grow at a CAGR of 8.8% from 2021 to 2028. The company offers 36 different products, with many of those offered as both single bottle and multi-packs.
OPPORTUNITIES TO SCALE
This is an opportunity for a PE Group, Investor Group, Family Office, or Enterprise to expand their current line of Supplement brands and/or to invest in a rapid-growth Internet Company that has already laid the foundation for scale.
Asking Price: $12,000,000
Gross Income: $9,266,526
Cash Flow: $3,474,716
Year Established: 2014