This is a private label beauty brand operating in skin care and hair care verticals. The company has design patents in place and strong intellectual property in place. The brand serves the at-home, professional microdermabrasion category and the ceramic tourmaline device category. The business operates in the DTC eCommerce and Amazon channels. The typical customer is a professional female between 35 and 55 years old with a household income of $50,000 to $150,000. The company has six established employees.
The business is highly systemized, and the owner works just 10-15 hours weekly. His primary tasks include strategic and financial planning. Additionally, six established employees work in the following capacities: general manager, marketing specialist, account manager, warehouse assistant, and two customer happiness specialists. No special skills are required besides basic computer knowledge and an understanding of the Amazon marketplace, Seller Central, and managing the staff and VAs.
Management has completed the “heavy lifting” of establishing a presence in 39 countries worldwide via Amazon’s fulfillment centers. Additional resources will allow significant growth and scale opportunities through inventory allocation and PPC investment.
MARKETING AND KEY METRICS
The business has not spent one dollar on marketing its branded website off Amazon in the last three years. The key initiative for Q4 this year is developing a new website that will be highly optimized for traffic and sales conversions. The company is currently working with an agency to create the new website and allocate resources to Facebook, Google PPC, TikTok, and SEO marketing which will allow them to scale customer acquisition.
Scale opportunities are tremendous and are being actively pursued. Expanding digital marketing strategies presents a haul of opportunities. Given the brand’s domestic success, continual international expansion is a tremendously exciting and obvious opportunity.
The brand boasts a healthy $66 average order value on Amazon, with an impressive 33% repeat customer rate.
The typical customer is a professional female between 35 and 55 years old with a household income of $50,000 to $150,000.
BUSINESS MODEL & RESOURCES NEEDED
All employees and VAs are available to transition with the sale, subject to new contracts, and can efficiently work remotely and manage their daily tasks.
The skincare industry has been growing in recent years and has seen tremendous growth in eCommerce sales. By 2026, those eCommerce sales will account for nearly a third of the category’s total retail sales. As a result, beauty brands will need to understand how to adapt as more spending moves online—or they risk missing out on critical sources of revenue and new customers.
OPPORTUNITIES TO SCALE
The key initiative for Q4 this year is developing a new website and allocating resources to Facebook, Google PPC, TikTok, and SEO marketing which will allow them to scale customer acquisition. Additionally, the owners should immediately look at expanding their Amazon markets rapidly.
Asking Price: $7,000,000
Gross Income: $5,645,291
Cash Flow: $1,620,239
Year Established: 2016