commercial refrigerators and conveyor ovens

Branded Restaurant Equipment Ecommerce Retailer with In-House Product Line

This eCommerce retailer operates in the commercial restaurant equipment industry. They offer a wide range of products, from small items like sinks to larger assets like commercial refrigerators and conveyor ovens. With a 25,000 square-foot warehouse, they use a hybrid stock/drop-ship model to quickly fulfill orders and attract B2B buyers.


The business operates with a highly agile and margins-maximized stock/drop-ship hybrid model. They have a hand-tailored Salesforce integration for sales, which has been designed for aggressive growth. The company offers over 20,000 SKUs, with a focus on season-less sales velocity. Their average ticket value is $800.

The company has a wisely aligned fulfillment model with robust supplier relationships. This allows them to efficiently move inventory and ensure quick delivery to customers. They also have a 25,000 square-foot warehouse to support their operations.


The company has primarily grown through word of mouth and reputation, with minimal investment in paid online advertising. They have the opportunity to accelerate growth with a comprehensive paid advertising campaign. Additionally, wholesale and distribution opportunities are available for their in-house branded product line.

The company has the opportunity to grow through various sales channels, including their website storefront, wholesale and distribution partnerships, and paid advertising campaigns. By expanding their reach and visibility, they can increase their customer base and sales.

Key metrics for this business include revenue, average ticket value, B2B buyer traffic, and repeat buyer demographics. These metrics are crucial for assessing the company’s growth and profitability.

The customer base for this business includes both large and small restauranteurs in Canada and the US market. The company has established itself as a comprehensive source for restaurant equipment, attracting repeat buyers in the food service industry.


Currently, the company has 2 employees. The current ownership is willing to provide training and support during the transition to new owners.


The commercial restaurant equipment industry is a thriving sector that caters to the needs of restaurants, cafes, and other food service establishments. This industry includes the sale and distribution of various equipment such as refrigerators, ovens, and display cases. Examples of companies in this industry include and WebstaurantStore.


There are several scale opportunities for this business. They can expand their product offering by adding more cross-sell segments. Additionally, investing in a comprehensive paid advertising campaign would help accelerate growth. Finally, they can explore wholesale and distribution opportunities for their in-house branded product line.

Asking Price: $3,750,000
Gross Income: $11,007,914
Cash Flow: $1,231,111
Year Established: 2012
Employees: 2

Similar Listings