This eCommerce Jewelry & Giftables Brand is an established, industry-leading eCommerce retailer focused on the growing Fashion Jewelry and Giftables Markets. With over 5 decades of retail experience, this business has achieved a 40% increase in profit over the last 12 months. It leverages a variety of extended selling platforms including Amazon, eBay, Etsy, and Walmart, as well as its own branded website and wholesale channels.
The operations of this eCommerce Jewelry & Giftables Brand involve managing sales on multiple platforms, such as Amazon, eBay, Etsy, and Walmart. The business also has its own branded website and utilizes wholesale channels. Daily tasks include accounting, vendor management, pricing development, merchandising, and inventory acquisition. The company employs a full-time operations manager and a full-time shipping associate to handle day-to-day tasks.
The supply and logistics of this eCommerce Jewelry & Giftables Brand involve managing inventory acquisition, printing orders, fulfilling shipments, and restocking inventory. The business utilizes strong vendor relations and possesses high-tech assets like laser engraving machines. Less than 2% of existing sales have come from wholesale orders, indicating potential for growth in this area.
MARKETING AND KEY METRICS
The marketing strategy of this eCommerce Jewelry & Giftables Brand focuses on social media engagement, PPC advertising, search engine optimization, email campaigns to existing contacts, and retargeting. Currently, the company has minimal active marketing initiatives, but research suggests that allocating less than 6% of revenue spend towards advertising could lead to exponential revenue growth.
The sales channels utilized by this eCommerce Jewelry & Giftables Brand include Amazon, eBay, Etsy, their own website, and wholesale channels. The company has achieved a 40% growth rate over the last 12 months, showcasing the success of its multi-channel approach.
This eCommerce Jewelry & Giftables Brand has achieved a 40% increase in profit over the last 12 months. It has over 4,000 established SKUs and an Average Order Value of $27.80. Sales are diversified across various platforms, with 41% from Amazon, 32% from eBay, 19% from Etsy, and 8% from the company’s website and wholesale channels.
The customer base of this eCommerce Jewelry & Giftables Brand consists of fashion-conscious individuals looking for unique and stylish jewelry and giftable items. The company has received positive customer reviews, with 98% of their Amazon reviews being positive. With 53 years of industry knowledge, the brand has built a solid reputation among its customers.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs a full-time operations manager responsible for quality assurance, customer service, and custom order creation. It also employs a full-time shipping associate to handle order fulfillment. During the holiday season, additional seasonal associates may be hired. The current owner is willing to provide training to ensure a seamless transition.
The eCommerce Jewelry & Giftables industry is a rapidly growing market, with increasing demand for fashion jewelry and giftables. This industry caters to customers looking for unique and stylish accessories, gifts, and personalized items. Examples of similar companies in this industry include popular online jewelry retailers like Pandora, Blue Nile, and Alex and Ani.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this eCommerce Jewelry & Giftables Brand. These include creating new collections, developing product bundles, expanding into adjacent verticals, leaning into the engraving space, and forming new partnerships. Emphasizing wholesale, bulk, and recurring orders could also drive profitability. Additionally, entering the international market is a potential avenue for growth.
Asking Price: $1,370,000
Gross Income: $1,209,437
Cash Flow: $392,353
Year Established: 1967