This ecommerce business sells a variety of kinky and curly hair extensions to Black American women to enhance their natural look. It has been in operation for two years and has low working capital requirements. The company has the potential for expansion by branching out to sell on Amazon and creating a larger variety of products.
All products are ordered from the vendor at the time of online sell and then shipped to the consumer by the business owner.
The owner does not need to keep any inventory and the orders are fulfilled by the vendor as they are received, creating low working capital for the new buyer.
MARKETING AND KEY METRICS
The company’s marketing strategy, at the moment, relies solely on their website. They have the opportunity to expand through utilizing social media, email, and other digital marketing tactics to reach a wider audience.
Currently, this business’s sales channels rely solely on their website. However, with potential expansion to Amazon and social media marketing, the business has the potential for significant growth in sales.
Key metrics for this business include sales revenue, profit margins, and customer acquisition costs. With potential expansion through Amazon storefront and a larger product variety, the business can improve these metrics accordingly.
This company caters to Black American women who want to enhance their natural hair. The target customer base for these hair extensions is a niche market of people who are looking for quality products that give them better hair days.
BUSINESS MODEL & RESOURCES NEEDED
This business has a small team with only one employee, the owner. However, with the company’s potential for expansion and growth there is a possibility to bring on additional help as the business scales.
This business operates in the hair and beauty industry, which has been on the rise in recent years. The natural hair care market has seen significant growth as more people are embracing their natural hair. Examples of businesses in this industry include NaturallyCurly.com, CurlMix, and Bask and Bloom Essentials.
OPPORTUNITIES TO SCALE
This ecommerce business has multiple opportunities for scale, including expanding their product offerings and branching out to new platforms such as Amazon. There is also potential for the business to expand internationally.
Asking Price: $65,000
Gross Income: $99,700
Cash Flow: $41,000
Year Established: 2019