Website Closers presents a fully trademarked, international Baby Brand that has become a market leader in the Potty-Training Category on Amazon.com. The company also sells Baby Products outside of Potty-Training, including Monthly Milestone Blankets, Gift Sets, Crawling Pads, Toys and more. Driving incredible consumer interest to these high-quality products, this company carries an average Product Rating between 4.5 and 5 stars and has a 99% Positive Lifetime Rating on Amazon.
Featured in a multitude of parenting publications, this company is well known across the industry and in eCommerce as the go-to source for unique, child focused products in potty training, toys, and more. Offering a vast array of intellectual property, in addition to their thoroughly branded products, this company has 7 accepted Copyrights, 1 Pending patent and 1 Trademark. A balanced eCommerce Retailer, this business promotes products through 11 sales channels that span from multiple international Amazon storefronts to their Shopify store, Wish.com, eBay, and Walmart.
Leveraging a 98% FBA model, this company does not ship any of their products directly to clients. The supply and logistics of this business primarily involve inventory management, order processing, client communications, listing creation and management, day-to-day seller support, PPC management, social media, bookkeeping, and product logistics development.
MARKETING AND KEY METRICS
This business has achieved a 200%+ YOY profit and revenue growth rate on Amazon, and an incredible 1,000%+ YOY increase through Walmart that can be further capitalized by new ownership through increased listings, marketing practices and paid media development. Investing in influencer marketing and brand development could dramatically increase brand awareness and sales rates. And defining the brand through improved social media practices in addition to content marketing may prove incomparably lucrative as “baby blogging” is a wildly effective method of reaching this audience.
This business promotes its products through 11 sales channels, including multiple international Amazon storefronts, Shopify store, Wish.com, eBay, and Walmart. The business has achieved significant sales growth on Amazon and Walmart, and the new owner can further increase revenue by expanding product listings and implementing effective marketing strategies.
Key metrics for this business include product ratings and lifetime rating on Amazon, profit and revenue growth rate, and increase in sales through different sales channels like Amazon and Walmart.
The customer base for this business consists of parents and caregivers who are looking for high-quality and innovative baby products. The business has established a strong reputation and customer loyalty through its unique product offerings and positive consumer ratings. The customer base can be further expanded by targeting new parents, partnering with influencers, and implementing effective marketing campaigns.
BUSINESS MODEL & RESOURCES NEEDED
With a skilled team already in place that handles inventory management, order processing, client communications, listing creation and management, day-to-day seller support, PPC management, social media, bookkeeping, and product logistics development, this impactful brand is strategically developed for lasting success and a seamless transition. The new owner will be expected to focus on new product development, listing maintenance, supplier coordination, and VA oversight.
The baby products industry is a highly competitive and rapidly growing market. This business offers a wide range of baby products, including potty-training, milestone blankets, gift sets, crawling pads, and toys. The industry is driven by the increasing number of newborns and the rising demand for high-quality, innovative products. Examples of other companies in the industry include Johnson & Johnson, Gerber, and Fisher-Price.
OPPORTUNITIES TO SCALE
This business has opportunities for scale and expansion in various ways. Firstly, by increasing product listings on existing sales platforms like Walmart and Amazon UK, the business can leverage its established brand reputation to drive more sales. Secondly, by investing in influencer marketing and brand development, the business can increase brand awareness and reach a wider audience. Additionally, the business can explore new product categories, such as teething, learning, enrichment, food, formula, and apparel, to further expand its product offerings and customer base.
Asking Price: $4,100,000
Gross Income: $2,916,280
Cash Flow: $745,665
Year Established: 2017