This one-of-a-kind opportunity is a highly ranked, brand registered Amazon FBA eCommerce business in the Office Supply & Stationary Vertical scaling at a 32% annual growth rate. A reasonable price point in this space leads to steady sales with plenty of scale opportunities on and off Amazon. The SKU assortment includes Daily Planners, Planner Stickers, Index Tabs & Calendars. This is a hands-off, laser-guided business that is focused more on Quality, then Quantity. The small number of highly marketable and carefully selected SKU’s make running this business a dream, and with a small effort put into marketing, this business will thrive.
The business presents an exclusive line of planners, notebooks and accessories (planner stickers) designed for everyone from working moms to busy executives. 12 highly attractive SKU’s are offered at market with a reasonable price point (around $20), all fulfilled by Amazon (FBA), and seller has had an established relationship with a trusted supplier for 4 years running. Amazon accounts for 97% of sales, and the business is a 3rd Party Seller via Amazon Seller Central. The business runs itself, with the owner maintaining a nice lifestyle / work balance and only averaging 8-10 hours per week. The low time constraints of the company allows ownership to concentrate on the development of new products and marketing (social media). Three part-time employees consist of an Assistant, Customer Support Specialist, and SMM Specialist. As no warehouse is required, this business could be run from anywhere.
Supply and logistics for this business are handled through Amazon FBA, where they fulfill customer orders and manage inventory. The seller has a trusted supplier relationship that ensures a steady supply of products.
MARKETING AND KEY METRICS
Marketing has mainly centered on promotion channels inside Amazon (PPP advertisements, Amazon posts and videos). Several times a year, the owner launches additional advertising via Facebook and Google, aimed at the growth of subscribers. Social media channels all have a decent following and concentrate on how to use planning to maintain a balance between work and life.
The main sales channel for this business is Amazon, where it is a 3rd Party Seller via Amazon Seller Central. The business has experienced 32% year-over-year growth, thanks to the popularity and accessibility of the products on Amazon. There are also opportunities for growth through partnerships with conferences and exhibitions, corporate bulk orders, entering new markets, and implementing a direct-to-consumer strategy on the website.
Key metrics for this business include sales revenue, profit margin, customer acquisition cost, customer retention rate, and return on marketing investment. These metrics are used to track the performance and profitability of the business.
The customer base for this business includes working professionals, busy executives, and individuals who value organization and planning in their personal and professional lives. The products are designed to cater to the needs of different customers, including working moms who need to balance their work and family life. The business has built a loyal customer base through its high-quality products and marketing efforts.
BUSINESS MODEL & RESOURCES NEEDED
The business has three part-time employees consisting of an Assistant, Customer Support Specialist, and SMM Specialist. These employees help with various aspects of the business operations, allowing the owner to focus on strategic growth.
The office supply and stationary industry is a highly competitive market, with a large number of players offering a wide range of products. Examples of companies in this industry include Staples, Office Depot, and Paperchase. The industry is driven by the demand for office supplies and stationary products by businesses, schools, and individuals. The market is evolving with the growth of eCommerce, and online retailers like Amazon are capturing a significant share of the market.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One opportunity is to expand the social media presence and launch periodic ads on platforms like Facebook to attract more subscribers. Another opportunity is to explore partnerships with conferences and exhibitions to reach a wider audience. The business can also consider entering new markets, such as the UAE and Netherlands, to increase sales. Implementing a subscription service with a subscribe and save option can also drive recurring revenue. These opportunities can further grow the business and increase its profitability.
Asking Price: $356,000
Gross Income: $464,359
Cash Flow: $111,441
Year Established: 2016
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