This is a direct-to-consumer eCommerce company specializing in sexual health and wellness products for women. The company boasts a strong social media presence, including over 32,900 Instagram followers and sees approximately 20,000 to 30,000 monthly visitors to its website. With a current product line of 12 SKUs, all with excellent ratings and repeat customers, the company has an Average Customer Lifetime Value of $200. The operations of the company are easy to run from any location, with minimal involvement required from a single owner. The company offers significant scale opportunities in a growing industry.
This eCommerce business offers 12 different products, all of which are high quality and targeted specifically towards sexual wellness and health needs for women. The owner of the business only spends about 10 to 15 hours a week managing the business which includes making social media posts, launching new products, and running advertisements. The business outsources all other responsibilities to third-party contractors. The owner enjoys exclusive pricing deals with sourcing agents, ensuring the best prices for the products are obtained. The business operates with a low inventory risk model, and warehouses provide fast shipping times and affordable rates.
The business relies upon third-party contractors to handle all necessary aspects of the business, including warehousing and shipping, which ensures that the company is flexible and easy to run from any location. The owner leverages exclusive pricing deals with sourcing agents to obtain the highest quality of products at the best prices.
MARKETING AND KEY METRICS
Marketing practices of this business primarily center around paid advertising and organic SEO. The company also utilizes several advertising tactics such as email marketing campaigns and paid advertisements. Although the business already sees significant traffic, a considerable amount of their sales are organic. There is significant room for growth in terms of expanding the audience base, through exploring additional social media channels and developing an active presence on these social media platforms.
The company currently sells products on their official website, which leaves room for expansion into other online retail channels such as Amazon or through wholesalers, establishing wholesale relationships through independent adult novelty stores and big box franchises. By exploring additional advertising channels and expanding the audience base, the company can achieve significant growth.
The business is well-positioned, with strong sales numbers and growth potential. The company has seen 20,000 to 30,000 visitors to its website per month and the most popular product has received over 1,000 reviews. The company has an Average Order Value of $85 and an Average Customer Lifetime Value of $200.
The primary target demographic for this business is women between the ages of 18 and 40. The company boasts a strong following on Instagram, with over 32,900 Instagram followers. The business enjoys particularly loyal customers, which have resulted in excellent ratings, 5-star reviews, and an Average Customer Lifetime Value of $200.
BUSINESS MODEL & RESOURCES NEEDED
The business is easy to run from any location and requires minimal involvement from a single owner. The business only employs third-party contractors.
The market for sexual wellness products for women has hit $33.64 billion USD in 2020, with an anticipated growth rate of 8.04%, leading to an estimated market size of $52.39 billion USD by 2028. There is increasing awareness among the younger demographics about the importance of exploring sexuality in a healthy way. For this reason, the market for sexual wellness products for women is expected to continue growing at a rapid pace for the foreseeable future.
OPPORTUNITIES TO SCALE
Potential opportunities for scale include exploring additional social media channels such as TikTok, Twitter and Pinterest. The company can build a presence on massive eCommerce websites like Amazon, establish wholesale channels through independent adult novelty stores, and big box franchises. Additionally, there is an opportunity to add new varieties of products to the SKU line.
Asking Price: $1,575,000
Gross Income: $537,646
Cash Flow: $341,390
Year Established: 2020