This eCommerce brand is a leader in the firearms parts and accessories industry, providing quality products for customers to assemble and customize their weapons. With over $70 million in sales in the past three years and an average order value of $280, this company has seen massive year-over-year growth. They have a strong email database of 212,000+ subscribers and an average of 321,000+ monthly website visitors, building a trusted reputation within the firearm community.
The company ships 500+ products per day from their 4,000-square-foot storage facility with up to $3 million in inventory. The expert team of 13 employees manages 33 customer service contacts per day and has a solid relationship with suppliers to keep inventory flowing. The owner spends just 15-20 hours per week on tasks like researching new products, supplier relationships, and scheduling trade shows.
The company has a 4,000-square-foot storage facility and stocks up to $3 million in inventory, depending on the season. They order new supplies every 2-4 weeks to keep up with sales. The expert team of 13 employees manages 33 customer service contacts per day and has a solid relationship with suppliers to keep inventory flowing.
MARKETING AND KEY METRICS
The brand uses a variety of digital marketing tactics, such as SEO, email marketing, informative blog posts, and active affiliates marketing campaigns on YouTube to promote their products to DIY home builder groups and firearm owners. They also have a strong social media presence and attend trade shows to promote the business and manage wholesale accounts.
The company sells products entirely on their eCommerce site and relies on various digital marketing tactics to drive traffic to the site. With room to expand their product line, adding new accessories like magazines and custom options for holsters could double the company’s revenue. Diversifying their existing SKUs could include increasing the number of AR-15 parts and expanding new receiver designs.
With over $70 million in sales in the past three years and TTM earnings almost double 2021 earnings, this company has seen massive year-over-year growth, building a strong email database of 212,000+ subscribers and an average of 321,000+ monthly website visitors.
The company’s customer demographics are mostly men between the ages of 25 and 50, who vary widely when it comes to income levels and other factors, looking to customize their firearms with parts and accessories. The customer base is growing, and the brand has a trusted reputation within the community of firearm owners and builder groups.
BUSINESS MODEL & RESOURCES NEEDED
The expert team of 13 employees manages 33 customer service contacts per day, with 10 part-time employees and three full-time employees, including an office manager, a warehouse manager, and a production manager actively managing day-to-day operations.
This company operates in the firearms parts and accessories industry, an evergreen and durable market with a steady revenue stream. The right to own firearms has been a core value since America’s founding, making the DIY firearm industry a fast-growing and legal market. This brand has an excellent reputation with firearm owners and builder groups, providing outstanding word-of-mouth advertising.
OPPORTUNITIES TO SCALE
Expanding the product line, SEO campaigns, email marketing, and enhancing their social media presence are some of the ways this company can quickly scale to even greater heights. With two highly desirable patents and two more pending, adding more accessories like magazines, and custom options for holsters, red dot sights would enable the company to use email marketing to upsell these new products to their existing customers.
Asking Price: $28,000,000
Gross Income: $23,343,877
Cash Flow: $12,399,577
Year Established: 2013