The Multi-Branded Pet Products eCom Company is a well-managed business operating in the Pet Consumer Products Vertical. With a focus on outdoor pet containment solutions, the company has been in operation for 17 years and continues to experience growth. They offer high-quality products and exceptional customer service, resulting in a 27% repeat order rate and 38% net margins.
The company specializes in providing outdoor containment solutions for pets, ensuring their safety and protection from escape, predators, and other dangers. They offer a range of products, including fencing systems, free-standing fencing, portable containments, and modular enclosures. Their products are highly effective and receive rave reviews from customers and pet shelters alike.
The company maintains a stock of inventory for shipment in their 10,000 square foot building, with an average of 14 orders shipped per day. They have a range of products available, with an inventory value ranging from $240,000 to $400,000 depending on seasonal demand. They also utilize fulfillment services through Amazon for a portion of their sales.
MARKETING AND KEY METRICS
The company employs a comprehensive marketing strategy to reach its target audience. This includes running PPC ads on Google and Bing, maintaining a significant email database of subscribers, and utilizing social media marketing on platforms like Facebook and Instagram. They also have an active SEO program and are exploring affiliate marketing opportunities.
The company primarily operates through its four Shopify websites, but has also started listing products on Amazon. They have plans to expand to other eCommerce platforms, such as Walmart and Wayfair, to reach a wider customer base and drive sales growth.
Key metrics for the company include a 27% repeat order rate, representing customer loyalty and satisfaction. They also boast 38% net margins, indicating strong profitability. Additionally, the company holds multiple patents for their products, providing them with a competitive advantage in the market.
The company’s customer base consists of pet owners, pet shelters, rescues, and pet boarding facilities. Their products cater to individuals who are committed to providing a safe and enjoyable outdoor space for their pets. Satisfied customers become repeat buyers, accounting for 27% of purchases. The average lifetime value of their customers is $1,082.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has a team of 7 employees who handle various aspects of the business, including component assembly, packing, shipping, and customer service. They operate with efficiency and professionalism to ensure smooth operations and high-quality service for customers.
The pet industry is a rapidly growing and highly lucrative market. In 2020, U.S. retail sales of pet products and services reached over $107 billion, a 9% increase from the previous year. This growth has been fueled by increasing pet adoptions and a greater emphasis on pet care and well-being. The Multi-Branded Pet Products eCom Company operates at the forefront of this industry, offering innovative solutions to pet owners and shelters.
OPPORTUNITIES TO SCALE
The Multi-Branded Pet Products eCom Company has significant scale opportunities. They can expand their product assortment by launching new products, including those in adjacent verticals. They can also increase their presence on Amazon and other eCommerce sites to reach a broader audience. Additionally, there is room for growth through digital marketing strategies and channel diversification.
Asking Price: $7,000,000
Gross Income: $3,208,449
Cash Flow: $1,366,870
Year Established: 2004