This is a large and growing internet company that operates under five different consumer brands. The company has a vast range of nutritional supplements, and it has been in business for almost four years. All its products are sourced via cFMP contract manufacturers operating in FDA-certified facilities. The company uses Fulfilled by Amazon (FBA) for all of its storage, shipping, returns, and all other logistical needs, meaning that the business can keep SG&A low and maintain its customer base, which receives the product in 1-2 business days. This eCommerce retailer has built a highly recognized consumer brand using the Amazon Platform, and it has primarily focused its efforts on the Amazon platform to date.
This company is an online retailer of nutritional supplements that operates under five consumer brands. It sources all of its products in the United States via cFMP contract manufacturers that operate in FDA-certified facilities. The company uses Fulfilled by Amazon (FBA) for all storage, shipping, and logistical needs. Its customer base receives products in 1-2 business days and the brand operates a monthly recurring revenue base through Amazon’s Subscribe & Save program.
The company sources all its products via cFMP contract manufacturers operating in FDA-certified facilities in the United States. Storage, shipping, returns, and logistical needs of the company are met via Fulfilled by Amazon (FBA).
MARKETING AND KEY METRICS
This company has primarily focused its efforts on the Amazon platform to date and has a highly advanced presence on the platform, including a better-than-normal brand registry page and advanced marketing via Amazon Marketing Services. With near-term growth opportunities including expanding its website storefront, the company can scale rapidly by selling on other marketplaces like Jet.com and Walmart.com, using the Amazon FBA warehousing platform to expand internationally, and selling wholesale to bricks and mortar retailers.
The company has 50 SKUs and has amassed solid monthly repeat business via Amazon’s Subscribe & Save program. Fulfilled by Amazon (FBA) means all storage, shipping, and logistical needs of the company are met, resulting in a low SG&A.
This company caters to health-conscious consumers who want organic nutritional supplements.
BUSINESS MODEL & RESOURCES NEEDED
The company has seven employees, and all roles are in-house.
This company operates in the nutritional supplements industry, which is a rapidly growing sector. The growth has been driven by the increasing interest in personal health and fitness. The recent pandemic has accelerated the uptake of these products, leading to exponential increase in sales, which is expected to continue in the coming years. The industry is dominated by companies like Nature’s Bounty, Pfizer Consumer Healthcare, and Amway among many others.
OPPORTUNITIES TO SCALE
This company can rapidly scale by expanding its website storefront, selling on marketplaces like Jet.com and Walmart.com, using Amazon’s FBA warehousing platform to expand internationally, and selling wholesale to brick-and-mortar retailers.
Asking Price: $3,700,000
Gross Income: $2,977,209
Cash Flow: $824,505
Year Established: 2013