The eCommerce Pet Company is a premium puppy provider that has been in business for 7 years. They started off with a retail shop that sold puppies and have since expanded their online presence. They are known for their commitment to superior customer service and offer a range of services to enhance the pet buying experience. With a high traffic website and an average order value of $9,000, this company has become a pillar in the community for happy, healthy dogs.
The company offers a proprietary ‘Puppy Finder’ service on their website to help families track down the right breed of dog for them. They also provide informative blog articles about puppies, breeds, and pet care. Their reputation for providing healthy and adorable puppies, along with their excellent customer service, has enabled them to grow significantly. They receive over 400 customer contacts every day, with repeat customers making up 20% of sales. The company benefits from a strong social media following and uses SEO, email marketing, and PPC ads to drive sales.
The eCommerce Pet Company works with carefully selected breeders to source their puppies. The breeders provide the best possible care for the puppies, ensuring their health and well-being. The company maintains a stock of up to $250,000 worth of breeds and purchases new breeds on a weekly basis to meet customer demand.
MARKETING AND KEY METRICS
The eCommerce Pet Company utilizes a combination of organic and paid marketing strategies to drive traffic to their website. They have a strong social media presence and regularly post photos of their puppies to capture the attention of potential customers. They also have an active blog that helps with SEO and email marketing campaigns to engage their audience. Additionally, they use paid display ads on social media sites and videos on their YouTube channel to further promote their puppies and drive sales.
The eCommerce Pet Company primarily sells puppies through their high traffic website. They have experienced significant organic traffic and have a large social media following that drives sales. To further grow, the company could expand their online presence through enhanced digital marketing strategies such as video marketing, email marketing, and PPC ads. Additionally, they could explore opportunities for additional sales channels, such as pet training services or subscription options.
Key metrics for the eCommerce Pet Company include daily customer contacts (400+), repeat customer sales (20% of total sales), and positive customer reviews. These metrics demonstrate the company’s strong brand recognition, customer loyalty, and high-quality products and services.
The customer base of the eCommerce Pet Company includes pet lovers and families looking to adopt puppies. Their customers value quality, health, and breed options when choosing a puppy. The company has received positive reviews and recommendations from their customers, contributing to their strong brand recognition and loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The eCommerce Pet Company has a CEO in place who oversees day-to-day operations, allowing the owner to focus on financials and future growth opportunities. The company has 21 employees who handle daily operations, while contractors are hired for SEO and website maintenance.
The pet industry is a booming market, with Americans spending billions on pet products and services each year. The eCommerce Pet Company has tapped into the growing demand for puppies by providing a wide selection of breeds and excellent customer service. The industry has seen a shift towards online sales, as customers can easily browse and purchase puppies from the comfort of their homes. With a strong emotional attachment to pets, customers have high expectations for their purchases and value the transparency and information provided by the eCommerce Pet Company.
OPPORTUNITIES TO SCALE
The eCommerce Pet Company has opportunities for scale and growth. With their strong customer base and reputation, they could expand their product offerings to include pet training services, products, and subscription options. Enhanced digital marketing strategies, such as video marketing, email marketing, and PPC ads, could help increase sales. Additionally, they could consider expanding their reach through partnerships with other pet-related businesses or franchising their brand.
Asking Price: $14,000,000
Gross Income: $5,962,223
Cash Flow: $3,254,251
Year Established: 2014