Website Closers presents a Globally Recognized, Award Winning Podcast and Brand that has become an authority in the Podcast universe. This Daily Podcast is the first-ever podcast focused on interviewing the world’s most successful and inspiring entrepreneurs. Launched in 2012, the founder has interviewed 3,500+ guests on a range of business topics. They have now amassed over 145 million listens, a stellar metric for anybody in the media ecosystem.
The business operates on a profit margin of 80% to 90%, netting between $100,000 and $250,000 monthly. The owner works approximately 20 hours weekly, focusing on email communications and overseeing social media posts. Additional staff handle show notes, podcast editing, customer service, and management of community emails and monthly reports.
MARKETING AND KEY METRICS
The company relies mainly on organic growth, with minimal digital marketing efforts including daily social media posts and regular emails to subscribers. They have a significant social media following on Instagram and Facebook and achieve a 35 – 45%+ open rate on their email newsletters.
The company has significant growth opportunities through paid advertising, including Google ads and SEO for ‘business podcasts. Collaborating with other podcasts for promotion can also help grow the brand. Investing in scaling YouTube, TikTok, Instagram, and LinkedIn is worth considering as potential listeners discover content and new shows on those platforms.
The podcast has generated well over $100,000+ monthly net profit for 115 months and running. It has interviewed over 3,500+ guests and amassed over 145 million listens. The business operates on a profit margin of 80% to 90%.
The listener demographic is chiefly comprised of US-based small business owners with six to ten employees. 58% are male, between 34 and 55, and earn $98,000 annually.
BUSINESS MODEL & RESOURCES NEEDED
The business has a small team of 5 employees, including the owner. The owner works approximately 20 hours weekly, while other staff handle show notes, podcast editing, customer service, and management of community emails and monthly reports.
The podcast industry has witnessed significant growth in recent years. Podcasts have become a popular form of entertainment and information sharing, with millions of podcasts available covering various topics. The rise of smartphones, high-quality audio equipment, and investments by major players like Spotify and Apple have contributed to the industry’s growth. This podcast stands out as the first-ever daily podcast focused on interviewing successful entrepreneurs, making it a unique offering in the industry.
OPPORTUNITIES TO SCALE
Paid advertising, collaborations with other podcasts, scaling on YouTube, TikTok, Instagram, and LinkedIn are all opportunities for scaling the business. These methods would help boost awareness, listenership, and revenue.
Asking Price: $15,500,000
Gross Income: $2,402,716
Cash Flow: $2,247,290
Year Established: 2012