This strategically developed eCommerce retailer operates across multiple, high demand categories in the ever-growing beauty consumables vertical. Offering luxury products across the haircare, skincare, and fragrance segments, this successful company drives fantastic returns. Leveraging exclusive seller agreements across their own website and multiple international Amazon platforms, this business is well-established worldwide.
The company currently does not have any advanced SEO practices or marketing initiatives. This leaves a lot of room for brand development on social media, revenue generation through paid advertising, and traffic boosting through in-depth SEO utilization. This promising company is an effective investment for any entrepreneur looking to get involved in the beauty industry, an existing seller looking to expand their product offerings, and even brick and mortar beauty lines that are building their digital foothold.
Providing a multitude of brands with different partnership types, this company works mostly on an Amazon FBA model, however they do have some contracts that are exclusively sold through this business’ in-house website. This business currently ships to the USA, Canada, United Kingdom, Germany, France, Spain, Italy, and the Netherlands.
MARKETING AND KEY METRICS
Currently, this company does not have any advanced SEO practices or marketing initiatives. This leaves a lot of room for brand development on social media, revenue generation through paid advertising, and traffic boosting through in-depth SEO utilization.
The current sales channels for this eCommerce retailer primarily include their own website and international Amazon platforms. However, there are opportunities for growth by expanding selling platforms onto other online channels, as well as brick and mortar storefronts. Building sales relationships with salons, personal stylists, and photographers can also boost sales and brand recognition. With effective marketing initiatives and strategic partnerships, the sales channel and growth potential of this business can be significantly expanded.
The core of this company’s amazing growth is its high quality and exclusive SKU lines. With more than 175 unique product offerings, this exceedingly profitable company is easily scaled through the addition of more SKUs. Additionally, the beauty industry is heavily impacted by branding, this means that the addition of effective social media use along with strong advertising initiatives would be extremely effective in driving increased revenue.
The customer base of this eCommerce retailer includes individuals who are interested in luxury haircare, skincare, and fragrance products. They may be beauty enthusiasts, individuals seeking high-quality personal grooming products, or professionals in the beauty industry. The company’s target customers are likely to be active online consumers who are influenced by social media trends and follow beauty influencers. By catering to the preferences and needs of this customer base, the company can effectively drive sales and foster brand loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership is mostly a hands-off owner. At the moment, this business has 2 remote 1099 employees who handle this company’s day to day operations. A more participatory owner would not need these employees as their daily tasks can be easily taken over.
The beauty industry is a thriving market that encompasses various segments such as haircare, skincare, and fragrance. With consumers increasingly focusing on self-care and personal grooming, the demand for beauty products has been consistently growing. This eCommerce retailer operates in this industry by offering luxury products across these segments, catering to the growing demand for high-quality beauty consumables. The industry is characterized by the presence of both established brands and emerging, niche players. Some examples of companies operating in this industry include L’Oreal, Estée Lauder, and Sephora.
OPPORTUNITIES TO SCALE
This eCommerce retailer has significant scale opportunities. One example is further developing their in-house brand with marketing and product development strategies. They can also negotiate more exclusive seller agreements, create relationships with salons and brick-and-mortar beauty stores, and target professional stylists as growth opportunities. By capitalizing on the popularity of social media platforms and leveraging effective advertising strategies, the company can drive increased sales and brand recognition. Additionally, expanding their SKU lines and exploring new selling platforms can further enhance their scale opportunities.
Asking Price: $225,000
Gross Income: $595,372
Cash Flow: $97,227
Year Established: 2008
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