women fashion purse

Italian Women’s Fashion Ecommerce Retailer – 4.5 Years in Business – Mostly Italian Imports – $400K+ ATV

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This international womens fashion ecommerce retailer specializes in hard-to-find designer labels and fashionista must-haves. The majority of their product lineup is imported directly from Italy and includes limited supply SKUs and rare makes, mainly purses, with an average ticket price of $400. With excellent 47% margins, this business is perfect for operators in the apparel space who appreciate exclusive fashion and high-margin niche sales.

OPERATIONS

The business involves minimal effort and time spent by ownership, mainly sourcing and inspecting product quality, as well as shipping. The current owner works part-time (20-30 hours per week) and maintains a small warehouse for checking, packaging, and shipping. The business primarily relies on sales channels like Tradesy, Poshmark, and eBay, with potential for growth through paid marketing, expansion to Amazon, and comprehensive online marketing strategies.

The business imports the majority of its products directly from Italy and maintains a small warehouse for checking, packaging, and shipping. They keep an inventory of around 1,000 units on the shelf at any given time.

MARKETING AND KEY METRICS

The business currently has little to no social media presence and offers ample opportunities for scale through various marketing channels. Potential avenues for growth include developing a direct-to-consumer storefront, utilizing existing social media platforms like Instagram, implementing email marketing campaigns, and paid advertising on Google and Facebook. The business has a proven track record with over 2000 customer email addresses and a 10% return purchase rate.

The business currently relies on sales channels like Tradesy, Poshmark, and eBay. However, there are ample growth opportunities by expanding to additional online marketplaces like Amazon, developing a direct-to-consumer storefront, and implementing comprehensive marketing strategies to drive more traffic and sales.

Key metrics for this business include average ticket value of $400, excellent 47% margins, current sales driven by Tradesy, Poshmark, and eBay, an inventory of around 1,000 units, and a 10% return purchase rate from existing customers.

The customer base for this business consists of fashion-conscious individuals who are looking for exclusive designer labels and high-quality fashion items. These customers are willing to spend an average of $400 per purchase and have shown a 10% return purchase rate, indicating a level of loyalty and satisfaction.

BUSINESS MODEL & RESOURCES NEEDED

The business is operated part-time by the current owner, with the help of one fully trained virtual assistant who manages day-to-day activities.

THE INDUSTRY

The fashion industry is a dynamic and competitive market with ever-changing trends and consumer preferences. This online business operates in the womens fashion segment, focusing on exclusive designer labels and must-have items. The industry is driven by consumer demand for fashionable clothing and accessories, and companies must stay ahead of trends and provide an exceptional customer experience to succeed. Examples of similar businesses in this industry include Net-a-Porter, Revolve, and Matches Fashion.

OPPORTUNITIES TO SCALE

Scale opportunities for this business include implementing paid marketing strategies, expanding product offerings on Amazon, developing a direct-to-consumer storefront, utilizing social media platforms for marketing campaigns, and leveraging the existing customer base to drive repeat purchases. With the right marketing and growth strategies, this business has endless potential for expansion and increased revenue.

Asking Price: $468,000
Gross Income: $273,000
Cash Flow: $133,000
Year Established: 2015
Employees: 1

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