This successful Amazon FBA brand operates in the Orthopedic Brace and Support Vertical. It currently sells exclusively on Amazon and has no branded website or presence on other channels. The brand is known for its high-quality posture corrector products and has received over 1,100 5-star reviews on Amazon. The business is simple to manage and has been experiencing impressive profit growth year-over-year.
The owner of this business spends only 2-3 hours per week managing operations. The main focus is on checking Amazon notifications, listings, and stock levels. The products are sourced directly from a manufacturer in China and shipped directly to Amazon FBA distribution centers, eliminating the need for a warehouse. The business operates on a 100% stock inventory model and maintains inventory both at Amazon facilities and with the manufacturer.
The business sources its products directly from a manufacturer in China and maintains inventory at Amazon FBA distribution centers. This eliminates the need for a separate warehouse or logistics infrastructure. The manufacturer offers favorable payment terms, and the business operates on a 100% stock inventory model, which reduces working capital requirements.
MARKETING AND KEY METRICS
Currently, the business relies primarily on Amazon’s platform for sales and does minimal advertising or marketing. However, there are opportunities to expand sales channels by selling on platforms like Walmart, eBay, and Shopify. Social media marketing and influencer partnerships can also help reach new audiences and generate traffic. The business can also invest in PPC advertising on Amazon to increase visibility and sales.
The primary sales channel for this business is Amazon, but there is significant growth potential by expanding to other platforms such as Walmart, eBay, and Shopify. By diversifying sales channels, the business can reduce reliance on a single platform and tap into new customer segments. Additionally, international expansion is a promising opportunity to reach new markets and increase revenue.
Key metrics for this business include sales revenue, profit margin, customer acquisition cost, conversion rate, and customer retention rate. These metrics are essential for tracking the overall success and growth of the business, as well as identifying areas for improvement.
The customer base for this business comprises individuals of all ages and genders seeking posture correction and support for joint and muscle pain relief. Target customers include those suffering from chronic pain conditions, athletes, and individuals interested in preventive measures for posture correction. The business has a strong customer base on Amazon and can expand its reach by diversifying sales channels and international expansion.
BUSINESS MODEL & RESOURCES NEEDED
This online business does not require any employees or third-party contractors. The owner handles the day-to-day operations and management tasks, spending only a few hours per week on the business.
The online orthopedic brace and support industry is growing rapidly due to an increasing awareness of the importance of maintaining good posture and providing support for joint and muscle pain relief. This industry serves a wide range of customers, including those suffering from chronic pain conditions, athletes, and individuals seeking preventive measures for posture correction. Some key players in this industry include PostureNOW, BetterBack, and Neo G.
OPPORTUNITIES TO SCALE
There are various scale opportunities for this business, including international expansion, launching new products, and investing in social media marketing. By expanding to new countries, the business can tap into a larger customer base. Launching new products can attract a broader range of customers and increase revenue. Social media marketing can help reach new audiences and generate traffic to the website or marketplace listings. Examples of scale opportunities include expanding to Canada, Mexico, and parts of Europe, launching new posture correction products, and partnering with influencers for promotion.
Asking Price: $1,200,000
Gross Income: $1,502,598
Cash Flow: $339,200
Year Established: 2021
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