Full-Service Jewelry Marketing Agency: Three Decades of Experience and Loyal Customers
A B2B marketing agency specializing in advertising and marketing services in the Jewelry Sector. The company first started offering digital marketing and website development, which led to them focusing on their current niche. They keep an 85% customer retention rate and boast a 25% CAGR.
OPERATIONS
The company specializes in providing marketing and advertising services within the Jewelry Sector, catering to retailers, manufacturers, designers, and importers. Their 4 decades of experience help them guide their clients within an ambitious industry that requires constant adaptation due to rapidly changing trends and demands.
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MARKETING AND KEY METRICS
The company mainly relies on word-of-mouth marketing from its highly satisfied customers, though they do employ tactics like digital marketing, article writing, and attending trade shows to bring in new clients.
The company doesn’t rely on traditional methods like cold calling to find new clients, as their reputation serves as its own form of advertising. However, they do use digital marketing tactics to attract new clients.
The company achieves a gross margin of 51% and a net profit margin of 20%. The company has seen a 25% CAGR and has a customer retention rate of 85%.
The company caters to a wide range of clients in the jewelry sector, including retailers, manufacturers, designers, and importers. Their 85% customer retention rate and high customer satisfaction have led to many new clients coming through word-of-mouth marketing.
BUSINESS MODEL & RESOURCES NEEDED
The company has 7 employees, including an office manager, a digital vice president, a senior account coordinator, a graphic designer, and a social marketing coordinator. The two current owners are willing to stay on-board post-acquisition to aid in the transition.
THE INDUSTRY
The jewelry industry is highly profitable and reached $323 billion in 2020. The company caters to a wide range of jewelry clients, including retailers, manufacturers, designers, and importers. These clients offer a massive potential for growth, as the industry continues to expand with new products and clients.
OPPORTUNITIES TO SCALE
The company can continue taking on larger retailer jewelers as clients, while also expanding its services to designer and manufacturer segments. The company could also improve its marketing campaign to generate more organic traffic and explore clients in new geographic territories.
Asking Price: $1,575,000
Gross Income: $2,153,886
Cash Flow: $425,690
Year Established: 1981
Employees: 7
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