This eCommerce retailer specializes in headbands and accessories for baby girls, offering aligned and cross-sold items in the vertical. The brand features a polished Shopify eCommerce storefront and a 5-star rated Etsy store with over 4,000 positive reviews. The company has achieved profitable growth over the past 6 years with organic traffic. With over 925 products, 1025 SKU’s, and a majority of organic traffic, there is significant growth potential for scaling into Amazon, Google Shopping, and other marketplaces.
The company has enjoyed profitable growth using almost entirely organic traffic that feeds its Shopify eCommerce storefront and Etsy storefront. With over 925 products, mostly available with variations, they have established themselves as the leader in this trending market segment. The company utilizes FBA (Fulfillment By Amazon) and USPS to handle day-to-day logistics.
The company utilizes FBA (Fulfillment by Amazon) and USPS to handle day-to-day logistics.
MARKETING AND KEY METRICS
The company has mostly relied on organic traffic, but significant growth opportunities exist for scaling into Amazon, Google Shopping, Facebook Shop, eBay, Bonanza, Jet, etc.
The company has achieved success using organic traffic that feeds into its Shopify storefront and Etsy store. However, growth opportunities exist for scaling into Amazon, Google Shopping, Facebook Shop, eBay, Bonanza, Jet, etc.
The company has enjoyed profitable growth since its inception 6 years ago, and offers a strong, clean financial profile with an SDE of $78,312.
The company has established a loyal customer base through a 5-star rated Etsy store with over 4,000 positive reviews.
BUSINESS MODEL & RESOURCES NEEDED
The company has 2 employees, with all operations outsourced, making it easy for a new owner to take over.
The baby fashion industry is an evergreen market that has remained relatively recession-proof. This business serves a niche market segment with trendy headbands and accessories for baby girls. Products similar to these include baby clothes, baby shoes, baby accessories, etc.
OPPORTUNITIES TO SCALE
Significant growth potential exists for scaling into Amazon, Google Shopping, eBay, Bonanza, Jet, etc. as the company currently relies mainly on organic traffic to drive sales. Additionally, with over 925 products and a majority available with variations, adding new products and variations is an easy win for increasing sales.
Asking Price: $199,000
Gross Income: $231,613
Cash Flow: $78,312
Year Established: 2011