Revolutionizing Health with Doctor-Developed Liposomal Supplements: An Ecommerce Brand with an Impressive 49% Repeat Customer Rate and Superior Brand Presence on Amazon
This Doctor Developed Liposomal Supplements eCommerce Brand specializes in the rapidly emerging natural dietary supplements market segment. The brand was founded over 6 years ago and has a 49% repeat customer rate. The products utilize a liposomal delivery system for higher absorption of nutrients. The brand has a strong presence on Amazon and has earned Amazon Choice Badges for relevant keywords. The company has a streamlined supply chain and sources high-quality ingredients. There are opportunities for marketing through social media, influencer advertising, and SEO enhancements. The business has a low overhead and requires minimal work hours. Asking price: $7,600,000.
OPERATIONS
The company utilizes a streamlined supply chain to ensure prompt order fulfillment. They source their cutting-edge products from natural, non-GMO nutrients found in Scotland, Europe, Japan, and China. The business requires up to 30 hours of work weekly for inventory management, invoicing, consultant management, and Amazon PPC tracking. The addition of an administrative virtual assistant could streamline operations.
The company has a streamlined supply chain and sources high-quality ingredients from various locations. The cutting-edge products are derived from natural, non-GMO nutrients found in Scotland, Europe, Japan, and China.
MARKETING AND KEY METRICS
The brand has a superior presence on Amazon and has earned Amazon Choice Badges for relevant keywords. An incoming owner could craft an effective marketing strategy through social media brand development, lifestyle angled content marketing, performance marketing, influencer advertising, PPC campaign extensions, and SEO enhancements. Raising brand awareness and search ranking would increase sales.
This business has a strong presence on Amazon and is one of the top sellers for liposomal supplements. By expanding to other sales channels, such as direct-to-consumer e-commerce platforms, wholesale partnerships, and subscription services, the business could experience further growth.
Key metrics for this business include the 49% repeat customer rate, the high customer satisfaction rate on Amazon, and the constant product pipeline with 12 more SKUs in development.
The customer base of this business consists of individuals who are interested in natural dietary supplements and are looking for superior absorption and effectiveness. The brand has a 49% repeat customer rate, indicating a high level of customer satisfaction and loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The business has no full-time employees, only freelance consultants such as blog writers and social media managers, as well as a part-time customer service representative. Ownership currently handles inventory management, invoicing, consultant management, and Amazon PPC tracking. An administrative virtual assistant could minimize the tasks handled by ownership.
THE INDUSTRY
The liposomal supplements industry is part of the natural dietary supplements market. This industry focuses on delivering nutrients through a liposomal delivery system, which allows for higher absorption by cells. It is a rapidly emerging market segment with growing consumer demand for natural and effective dietary supplements. Examples of other companies in this industry include XYZ Liposomal Supplements and ABC Nutraceuticals.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. With a strong brand presence and loyal customer base, the business could expand its product lines, increase market share, and reach through wholesale partnerships and subscription services. Additionally, implementing effective marketing strategies and optimizing search rankings can drive revenue growth. Examples of scale opportunities include launching new products, expanding to international markets, and partnering with health and wellness influencers.
Asking Price: $7,600,000
Gross Income: $7,690,628
Cash Flow: $1,584,631
Year Established: 2015
Employees: 1
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