Growth of a Consumer Products Brand on Amazon FBA Outpaces the Market
This company is a 5-Star Amazon FBA & eCommerce Retailer specializing in home goods and kitchen categories, with a focus on organization and storage products. They offer hand-made rope basket products that are highly differentiated and cater to moms and professional organizers alike. With 15 SKUs and strong YOY growth, this branded Amazon turn-key opportunity is not to be missed.
OPERATIONS
The company maintains higher than average margins and has achieved 115% YOY growth. They are a segment leader in the home & general organization verticals with multiple Amazon’s Choice badges and a solid 5-star rating. The business is listed on Amazon’s Brand Registry 2.0, providing protection for their line of ASINs. Most products are housed with Amazon via Fulfilled by Amazon, but the business is transitioning to a 3PL to reduce storage costs.
The majority of the company’s products are stored with Amazon via Fulfilled by Amazon. However, they are transitioning to a 3PL to reduce storage costs.
MARKETING AND KEY METRICS
The company currently sells exclusively on Amazon but has the opportunity to expand to other marketplaces such as Jet, eBay, and Houzz. They have not tapped into international markets yet but have global appeal and can easily expand into new markets with minimal investment.
Currently, the company sells exclusively on Amazon but has the potential to expand to other marketplaces such as Jet, eBay, and Houzz. By tapping into international markets, they can further accelerate their growth and revenue.
Key metrics for this business include 115% YOY growth, 15 SKUs, 5-star rating, multiple Amazon’s Choice badges, and listing on Amazon’s Brand Registry 2.0.
The customer base for this company primarily consists of moms and professional organizers who are looking for high-quality, unique organization and storage products. They have garnered positive reviews and loyalty from their customers.
BUSINESS MODEL & RESOURCES NEEDED
The owner has developed a highly automated system with virtual assistants, bookkeeping, and sourcing agents. The business requires only a few hours of maintenance per week, with 80% of products drop-shipping directly to customers.
THE INDUSTRY
The industry of organization and storage consumer products is a highly competitive market, with many brands vying for customers’ attention. However, this company stands out with its hand-made rope basket products that cater to a niche market of moms and professional organizers. With their unique and high-quality products, they have established themselves as a segment leader in the home & general organization verticals.
OPPORTUNITIES TO SCALE
With its highly automated system and virtual infrastructure, the company has plenty of room for cost-cutting and massive growth. They can scale their business by expanding to additional online marketplaces, targeting international markets, and introducing new product lines.
Asking Price: $410,000
Gross Income: $1,297,882
Cash Flow: $108,961
Year Established: 2015
Employees: 3
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