Highly Profitable B2B Subscription Service for Ecommerce Retailers: Sustainable Revenue Growth
This company provides Business-to-Business services to eCommerce retailers with a range of service offerings that include training courses, masterminds, consulting, webinars, and networking opportunities. They assist in sourcing, branding, marketing, advertising, financing, and prepping an eCommerce business for sale. With a unique subscription-based business model generating recurring revenue, the company has seen a 700% YoY earnings growth and has built a strong staff to support the service offerings. The business has ample room to grow as they have only scratched the surface in terms of membership growth.
OPERATIONS
The business has a team in place that allows for a new owner to work on growing the business without having to be a subject matter expert. The founders have transferred daily tasks to employees to ensure a smooth transition for the new owner. The company generates revenue through various Membership Tiers, creating a growing Recurring Revenue stream that is supported by a strong staff. The core offering includes a members-only live monthly training webinar, which provides members access to a membership area with hundreds of training videos. Membership also provides a dedicated Success Coach with two 1-on-1 coaching calls every month. All members are invited to a live event in Florida each year for free.
As a B2B company that offers digital products, the company’s supply and logistics processes are streamlined. The team ensures that all members receive access to all training videos, live webinars, and other offerings with ease.
MARKETING AND KEY METRICS
The company generates revenue primarily through a subscription-based membership model. They have ample opportunity to expand their marketing efforts by creating sales and marketing teams, adding additional content and videos, and creating a podcast. Social media platforms like Facebook and Instagram can also be leveraged to grow membership and move customers down the sales funnel.
The core offering includes a members-only live monthly training webinar, which provides members access to a membership area with hundreds of training videos. All members are invited to a live event in Florida each year for free. The company has ample opportunity to expand their marketing efforts by creating sales and marketing teams, adding additional content and videos, and creating a podcast. Social media platforms like Facebook and Instagram can also be leveraged to grow membership and move customers down the sales funnel.
The business’s primary key metric is its subscription revenue. The company offers various Membership Tiers, creating a growing Recurring Revenue stream, with over 700% YoY earnings growth and over $530,000 in Trailing Twelve Months Earnings. The company’s books and records are also clean, making it an attractive acquisition target.
The company offers a range of service offerings to eCommerce retailers and has a growing membership base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a strong team in place to support the various service offerings, allowing for a new owner to focus on growth. The founders have transferred daily tasks to employees to ensure a smooth transition for the new owner. Ownership is willing to stay on with new owners, if requested.
THE INDUSTRY
The company operates in the eCommerce Business Support Services arena and is a unique opportunity for those already supporting 3rd party sellers, those selling on the platform, those in the training space looking to expand into eCommerce platform training, or any eCommerce professional looking to add another dimension to her portfolio through a B2B company. Similar businesses include Shopify, Magento, and BigCommerce.
OPPORTUNITIES TO SCALE
Growth opportunities include adding additional content and videos to increase traffic and membership, creating a sales and marketing team to begin bringing in larger amounts of members through more traditional marketing methods, creating a podcast to further train and inform on eCommerce, and more. The company’s unique business model is in a space all of its own and has a lot of room to grow as it has only scratched the surface in terms of membership growth.
Asking Price: $2,000,000
Gross Income: $769,555
Cash Flow: $528,843
Year Established: 2015
Employees: 3
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