Keto and Low-Carb Retailer: A Nutraceuticals Ecommerce Business
This nutraceuticals eCommerce retailer specializes in providing nutritional supplements for customers following a Low-Carb & Keto Diet. With a focus on electrolytes, the company has earned a solid reputation on Amazon with a 5-star rating and 100% positive feedback. The business has experienced year-over-year growth in the highly profitable ketogenic diet market, with an average ticket value of $30 and a 43% repeat customer rate. The company’s success can be attributed to its brand presentation, customer service, and quality in-house product line.
OPERATIONS
The company’s operations are highly automated, allowing for minimal owner involvement. Leveraging Amazon’s FBA platform and drop-shipping supply lines, the business has been set up for scalability and growth. The brand is actively expanding into new markets, with Amazon inviting them to the EU and other markets. The turn-key nature of the operations makes this business an attractive opportunity for any motivated business owner or supplement retailer.
The company utilizes drop-shipping supply lines and Amazon’s FBA platform for its logistics. This approach allows for efficient order fulfillment and scalability.
MARKETING AND KEY METRICS
The company has achieved its success with minimal paid marketing and social presence. Its sterling brand presentation and customer service have driven organic growth and a loyal customer base. The company has also made use of Amazon’s advertising platform to reach a wider audience.
The company primarily sells its products through the Amazon.com US marketplace. However, it has the potential for growth by expanding into additional sales channels such as its own eCommerce website or partnering with other online retailers.
The key metrics for this business include the repeat customer rate of 43%, average ticket value of $30, solid 5-star rating on Amazon, and year-over-year revenue growth. These metrics indicate a strong foundation and potential for further growth.
The customer base for this business consists of individuals following a low-carb or ketogenic diet who are seeking nutritional supplements to support their lifestyle. These customers are typically health-conscious and willing to invest in high-quality products.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 employees. With its automated operations, minimal human resources are required to run the business effectively.
THE INDUSTRY
The nutraceuticals industry focuses on providing nutritional supplements and other related products. It is a rapidly growing industry, driven by the increasing consumer demand for health and wellness products. With the rise of trends such as the ketogenic and low-carb diets, there is a growing market for specialized nutraceuticals. Examples of other companies in the industry include GNC, Vitacost, and Bulksupplements.com.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. It can expand its product line to include more types of nutritional supplements or expand into other related niches within the health and wellness industry. Additionally, the business can leverage its brand recognition and reputation to secure partnerships with influencers or establish its own subscription-based service.
Asking Price: $1,150,000
Gross Income: $842,175
Cash Flow: $283,798
Year Established: 2016
Employees: 2
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