A Custom Female Apparel Brand: T-Shirts, Hoodies, Tank Tops & More with In-House Design Team & Branded Website, Plus Huge Opportunity on Amazon & Etsy Channels.
This eCommerce brand in the women’s fashion industry has achieved impressive success in cultivating a loyal audience, expanding their product offerings, and maintaining a high repeat customer rate. They specialize in custom printed apparel, including t-shirts, hoodies, tank tops, and more, all created by their in-house design team. The brand focuses on uplifting and positive messages, which has resonated with their target audience and solidified their position as a leader in the niche of positive and uplifting women’s fashion.
OPERATIONS
The company operates through their branded website and Etsy channels, where they showcase their extensive range of custom-designed apparel. They have a dedicated in-house design team that continuously creates new designs and expands the product catalog. The company has also leveraged social media platforms like Instagram, Facebook, and Snapchat to drive organic traffic to their website, with an average of 40,000 monthly visitors. They have successfully targeted gift buyers, leading to significant sales growth.
The company manages its supply and logistics in-house, allowing them to have full control over the production and shipping processes. They have established partnerships with reliable suppliers and ensure that each product is made and shipped within the US. This enables them to maintain product quality and prompt delivery to their customers.
MARKETING AND KEY METRICS
The company utilizes social media marketing strategies on platforms like Instagram, Facebook, and Snapchat to drive traffic to their website. They have also run Google ads and created social media campaigns to expand their reach. By positioning their t-shirts as the perfect gift item, they have tapped into a wider customer base looking for unique and positive gifts. The success of their marketing efforts is evident from their growing social media following and 1,000+ 5-star reviews.
The company’s sales channels primarily include their branded website and Etsy, which have proven successful in driving sales and attracting a loyal customer base. However, there is a huge scale opportunity on Amazon, which has the largest audience of buyers for this category. By expanding their presence on Amazon, the company can tap into a wider customer base and drive further sales growth.
Key metrics for this eCommerce brand include the average order value of $45, which contributes to their growing sales. They have a high repeat customer rate, indicating strong customer satisfaction and loyalty. The company also tracks website traffic, social media engagement, and conversion rates to measure the effectiveness of their marketing and operational strategies.
The company has cultivated a loyal customer base comprised primarily of women across different age groups. Their products resonate with those who value positive messages and unique designs in their clothing choices. The company’s target audience comprises individuals looking to stand out from the crowd and express their individuality through custom apparel.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has a team of 2 employees who handle various aspects of the business, including design, marketing, customer service, and operations. As the business scales, additional human resources may be required to support growth and expansion.
THE INDUSTRY
The custom female apparel industry is a highly competitive market with a constantly evolving fashion landscape. However, this eCommerce brand has carved out a niche within the industry by focusing on positive and uplifting messages. The women’s fashion industry as a whole has seen significant growth, with revenues reaching $30.7 billion in 2021. Examples of other successful brands in this industry include Lululemon, Aerie, and Free People.
OPPORTUNITIES TO SCALE
This eCommerce brand has significant scale opportunities available to them. They can explore new marketing tactics and channels to expand their reach and attract more customers. Additionally, they can expand their product offerings beyond t-shirts, hoodies, and tank tops to cater to a wider range of customer preferences. Scaling the business on Amazon can also unlock tremendous growth potential.
Asking Price: $1,099,000
Gross Income: $832,633
Cash Flow: $272,348
Year Established: 2020
Employees: 2
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