Custom Fashion and Collectible Accessories Wholesale Retailer
The target is an Established Wholesale eCommerce Retailer in the collectible & fashionable accessories space offering a broad & comprehensive lineup of fully customizable pins, lanyards, buttons, canopies and more. With over 10,000 add on products available in total (all variations), this retailer sees over one thousand visitors monthly on its website – all on entirely organic search results, referrals and word-of-mouth alone.
OPERATIONS
What differentiates this retailer from other eCommerce Companies is that this is a bulk-only seller, boasting an average ticket value of nearly $800 – this has fostered consistent revenue growth and strong profit margins year-round, with little seasonality due to the nature of the product. Carving out a substantial market share in a fairly niche space, this wholesaler is hugely competitive thanks to its high-margin sales front end coupled with its on-demand, just-in-time fulfillment back end.
The shipping platform for this business is highly focused and streamlined, allowing for minimal overhead and investment capital. The company utilizes on-demand, just-in-time fulfillment to minimize inventory and depreciation. With only 2 employees overseeing operations, the business can be operated remotely from anywhere with an internet connection.
MARKETING AND KEY METRICS
Selling entirely via its website only, this business has yet to branch out to additional sales channels such as Amazon, Pinterest and Etsy – rapid scale opportunity is immediately at hand for new ownership in diversification of channels as well as opening up to smaller run, smaller MOQ customers (100 unit vendor minimum), supplementing wholesale revenue. This business offers a very substantial number of SKUs but still has room to expand the product lineup by offering additional SKUs from existing suppliers.
With its current focus on selling exclusively through its website, the business has significant growth opportunities by expanding to additional sales channels such as Amazon, Pinterest, and Etsy. Diversifying sales channels and targeting smaller customers with lower minimum order quantities can supplement wholesale revenue and drive further growth.
This business has a high average ticket value of nearly $800 and sees over one thousand monthly visitors on its website. It has consistent revenue growth and strong profit margins year-round. The business has a substantial market share in a niche space and offers a wide range of products with customization options. It also has potential for rapid scale through diversification of sales channels and expansion of the product lineup.
The customer base for this business consists of individuals and businesses looking for customizable fashion and collectible accessories. It caters to both wholesale and retail customers, with a high average ticket value of nearly $800. The business has an existing customer base of repeat buyers and potential for acquiring new customers through targeted marketing efforts.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 2 employees overseeing all operations, requiring just a few hours of workload per week for oversight. This turn-key platform allows for easy management and scalability.
THE INDUSTRY
The fashion and accessories industry is a highly competitive and ever-evolving market. This business operates in the wholesale eCommerce space, providing customizable fashion and collectible accessories. It caters to a niche market and has established a substantial market share. Examples of other companies in this industry include fashion retailers like ASOS and Zara, as well as collectibles retailers like Funko and Hot Topic.
OPPORTUNITIES TO SCALE
This business has several scale opportunities, including diversifying sales channels, expanding the product lineup with additional SKUs, and targeting smaller run, smaller minimum order quantity customers. Additionally, leveraging the business’s 30,000 email contacts for successful email campaigns and investing in marketing efforts like SEM/SMO and content generation can lead to further growth and ROI.
Asking Price: $315,000
Gross Income: $300,368
Cash Flow: $105,005
Year Established: 2015
Employees: 2
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