This eCommerce brand offers a wide variety of international rugs, carpets and furniture, sourced from six countries around the world. With a 67% YoY growth rate and a high level of customer satisfaction, this company has built a loyal following of middle-aged women looking to enhance the look and quality of their homes.
The company follows a stock and dropship model, with 70% of its 1,200+ SKUs in stock and 30% drop shipped. The business has a strong inventory management system and can handle up to 250 shipments a day during peak season.
The company sources its products from six countries and works with smaller factories to achieve the best pricing and fastest shipping times. The brand insulates itself against individual market pullbacks and avoids stock concentration by sourcing a diverse range of products.
MARKETING AND KEY METRICS
The company uses PPC ads, email marketing and social media to drive sales across multiple sales channels, including Amazon, Wayfair, eBay, Walmart and Etsy. Marketing efforts have helped the brand gain a reputation for excellent customer service and speedy shipping times.
The company uses multiple sales channels to reach new audiences, with Amazon representing 43% of sales and Wayfair at 35%. The growing popularity of interior decorating among consumers means that sales are expected to continue to increase.
The company has a 67% YoY growth rate and a 95% positive lifetime seller rating on Amazon. Gross income is $6,975,000 with a cash flow of $1,000,534.
This eCommerce brand has built a loyal customer base of middle-aged women looking to enhance the look and quality of their homes.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small team of three employees and is highly automated, requiring only 10 hours per week to operate.
The global carpeting and rug market is projected to reach $138.4 billion by 2026, demonstrating a solid 6% growth rate. The demand for carpets and rugs has been high and should continue to show a steady increase as accent flooring maintains its status as the ideal way to enhance the overall appeal of any space. This highly automated business is poised to take advantage of the growing popularity of home furnishings and décor.
OPPORTUNITIES TO SCALE
Expanding the product line by branching out into additional categories and increasing the drop ship business are just two ways to further drive sales. Expanding into international markets could open the door for massive scaling, and targeting B2B sales to local and regional furniture stores is another promising option. Advertising and social media represent further opportunities for growth.
Asking Price: $4,250,000
Gross Income: $6,975,000
Cash Flow: $1,000,534
Year Established: 2010
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