Eco-Friendly Showerhead Brand with 114,000 Monthly Organic Visitors & Massive Social Media Following on TikTok
The eCommerce brand specializes in selling advanced and environmentally friendly showerheads. Their showerheads enhance water pressure, reduce water usage, and provide spa-like experiences through the use of minerals embedded in them. The brand has 16 products for sale and follows trends in the eco-friendly showerhead industry. Their products have received hundreds of 5-star reviews on their Shopify website. They have a massive social media following with over 155,000 TikTok followers and high organic traffic of 114,000 monthly visitors.
OPERATIONS
The business is highly automated, requiring only two hours of work per week from the owner. The owner has three employees who assist with customer service, media buys, and web design. Customer service, including fast deliveries, is a top priority. They order stock ahead of time and have custom packaging. The brand’s Average Order Value has risen from $58 to $65 as sales have increased.
The business has custom packaging, and they order stock ahead of time. They have a fast delivery system, and their sales have remained steady throughout the year.
MARKETING AND KEY METRICS
The brand has primarily used social media platforms, such as Instagram and TikTok, to market their products effectively. They follow trends in the niche space and create their content based on that, keeping customers engaged and boosting organic traffic to their website. The company relies on PPC ads on Google to expand its customer base and has an effective email marketing campaign that takes advantage of a massive email database of 45,000 subscribers.
The brand has opportunities to expand its SKU listings onto other eCommerce sites such as Amazon and Walmart and offer new types of showerheads and accessories as upsells to existing customers. The brand can expand to B2B sales by selling its showerheads to big box stores and major retailers that sell bathroom accessories and even hair salons that routinely wash customers’ hair.
The brand has high organic traffic of 114,000 monthly visitors, with an average order value of $65. They have achieved 100% year over year profits, and their gross income is $1,318,759, with a cash flow of $227,464. The brand’s main products are showerheads and kits, and they have 16 products for sale
Their strongest customer demographic is women aged 30 and older interested in improving the look of their home and bathroom. The brand has 155,000+ followers on TikTok, 7,400+ on Instagram, and 45,000+ subscribers on its email database.
BUSINESS MODEL & RESOURCES NEEDED
The owner spends two hours a week on the business and has three employees to assist in daily operations.
THE INDUSTRY
The global bath and shower products market is valued at $40 billion U.S. dollars. The U.S. real estate market boom and rising home sales will lead to increased spending on home improvement and bathroom remodeling, presenting an opportunity for this eco-friendly showerhead eCommerce brand to grow amongst prospective homeowners. Their main customer demographic is women aged 30 and older who are interested in improving the look of their home in general and bathroom in particular.
OPPORTUNITIES TO SCALE
The business is highly scalable and has several major untapped options to venture into, such as expanding their listings to other eCommerce giants and marketing their products wholesale in addition to DTC. The right buyer can take this eCommerce brand to new heights.
Asking Price: $690,000
Gross Income: $1,318,759
Cash Flow: $227,464
Year Established: 2021
Employees: 3
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