Protecting Your Home: Quality Safes and Gun Security Solutions for 13 Years
Website Closers presents a very rare opportunity to acquire a 13-year-old high growth eCommerce Business … one of the oldest and leading online retailers of Gun Safes, Home Safes, Handgun Safes and many other safe and sporting goods products under a Premium, Exact Match Domain that ranks well organically on hundreds of keywords associated with the category. The company sells products under its own in-house brand of safes, but also has built hard-to-acquire relationships with the largest safe manufacturers in the world. The company’s fully trademarked In-House Safe Brand was built 3 years ago and is accelerating in sales. Further growth of the in-house brand would come in the form of additional U.S. manufacturing via white label, and the development of an Asia-Based designer and developer of products.
OPERATIONS
Through the years, the company has grown to become the go-to online website for gun safes and will be a huge opportunity in the hands of a strategic buyer already in the space; there is over a decade of data collected and housed in the CMS that can be used for further development of the in-house brand and cross sell opportunities to Gun Owners & Enthusiasts alike. Because this business is part of a larger organization, and shared services are utilized across a number of companies, this business is not SBA Eligible.
The company sells products under its own in-house brand of safes and has relationships with the largest safe manufacturers in the world. It further aims to expand U.S. manufacturing via white label and develop an Asia-based designer and developer of products.
MARKETING AND KEY METRICS
Value Propositions associated with this business include the aged history of the brand in search algorithms, vendor relationships that are nearly impossible for newcomers to build in this space, a loyal following of gun owners after 13 years in business, a large amount of daily traffic, and an in-house brand that is ready to be scaled in the right hands.
The business has the potential for growth through cross-selling opportunities to gun owners and enthusiasts, further development of the in-house brand, and scaling in the right hands. With over a decade of data collected, there is a strong foundation for continued sales growth.
The company has been in business for 13 years and has a fully trademarked in-house safe brand that is accelerating in sales. The business has built relationships with the largest safe manufacturers in the world and has a loyal following of gun owners after 13 years in business.
The customer base of this online business consists of men and women above the age of 21 and up to 80, as gun ownership is prevalent nationwide among virtually all ages and class types. The business caters to gun owners who own guns for protection, hunting, and recreational activities.
BUSINESS MODEL & RESOURCES NEEDED
The business can be efficiently operated with an Owner Operator, 2 full-time customer service representatives, and a Virtual Assistant. The customer service team has a deep understanding of the gun and gun safe industry and already works remotely.
THE INDUSTRY
The industry of this online business is the eCommerce retail industry, specifically focused on homes safes, gun safes, handgun safes, and other safe and sporting goods products. This industry has seen a shift from brick-and-mortar dealerships to eCommerce, and the demand for gun safes is high in the United States, where approximately 40% of all adult Americans own a gun.
OPPORTUNITIES TO SCALE
Scale opportunities for this online business include expanding U.S. manufacturing via white label, developing new products specific to the in-house brand, and building relationships with additional U.S. manufacturers. The business is ready to accelerate in the right hands.
Asking Price: $2,500,000
Gross Income: $6,952,623
Cash Flow: $467,955
Year Established: 2008
Employees: 2
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