SBA-Approved Amazon Marketing Agency with Exclusive Reseller in Health & Beauty – $100,000 Average Contract Size & Growing Clientele
This marketing agency represents Health & Beauty Brands on the Amazon Platform. They offer comprehensive, stress-free solutions to their clients, removing the need for them to obtain extensive knowledge and effort necessary to successfully sell on the Amazon marketplace. The agency has experienced significant growth in clients and profits, with a 14% increase in earnings in 2022 compared to the previous year.
OPERATIONS
The agency operates as both the exclusive Amazon wholesaler and retailer for the brands it represents. They specialize in buying bulk inventory from clients, leading to most of their reseller agreements being exclusive. This gives the brands a strong advantage in pricing and ranking on Amazon without competition for the Buy Box.
The agency handles all the tools and logistics necessary for their clients to succeed on Amazon, including listings management, product page optimization, professional images, ad management, and more. They have established strong partnerships with Amazon’s brand registry team and have streamlined processes for identifying and helping beauty brands thrive on Amazon.
MARKETING AND KEY METRICS
The agency uses a systemized marketing strategy, including search engine optimization, to drive traffic to product listings and boost rankings in search engines. They also take advantage of the Amazon Transparency Program to protect their clients from outside competition and counterfeit products.
The agency has experienced consistent growth and onboarding of new clients. With their proven success and ability to turn failed listings into successful ones, there is potential for further sales channel expansion and growth into other online marketplaces.
The agency has an average contract size of $100,000 and a 27% retention rate. They have successfully onboarded 32 clients and consistently add new brands to their portfolio. Their clients place orders frequently, with some placing orders 3-4 times a month.
The agency serves health and beauty brands looking to establish a solid presence on Amazon. Their clients benefit from the agency’s expertise, exclusive reselling rights, and comprehensive solutions that drive sales and maximize brand visibility on the platform.
BUSINESS MODEL & RESOURCES NEEDED
The agency currently has 2 full-time employees who handle account management and product page optimization. The current ownership spends approximately three hours per week managing cash flow, restock approvals, and acquiring new brands.
THE INDUSTRY
The agency operates in the eCommerce industry, specifically focusing on the health and beauty segment. They help brands scale on the competitive and complex Amazon marketplace, but there is potential to expand into adjacent verticals and other categories. The agency leverages their expertise and relationships with brands to navigate the eCommerce industry and drive sales.
OPPORTUNITIES TO SCALE
The agency has opportunities to scale by expanding into adjacent verticals within the health and beauty industry as well as other categories on the Amazon marketplace. They can also take their existing clients into other online marketplaces. The agency’s proven systems, processes, and protocols can be transferred to the new owner, making it easier to scale and grow the business.
Asking Price: $2,495,000
Gross Income: $5,049,647
Cash Flow: $673,224
Year Established: 2019
Employees: 2
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