SBA Approved High Growth Apparel Brand with 200,000+ Social Media Followers and Print on Demand Operation
This high-growth apparel brand specializes in the custom anime space. They create attractive anime apparel that pushes style boundaries, combining Japanese cultural icons from the anime subculture with streetwear such as t-shirts, hats, shorts, and accessories. With a strong social media presence and a loyal following of over 200,000 followers, the company has seen a 100% year-over-year increase in sales. They operate on a print-on-demand model, allowing them to hold down costs and maintain an automated process. The company has exclusive and proprietary designs, and their products are fully custom and marked with their brand name.
OPERATIONS
The company operates on a print-on-demand model, eliminating the need for inventory overhead. They have outsourced most of their daily operations to virtual assistants, allowing the current ownership to spend as little as 10 hours per week running the business. The company works with a trusted supplier and ships up to 300+ orders per day. They offer a wide range of products, with 150+ SKUs and the ability to launch new designs and products every week.
The company operates on a print-on-demand model, working with a single trusted supplier. This allows them to hold down costs and eliminates the need for stocking inventory. They ship up to 300+ orders per day.
MARKETING AND KEY METRICS
The company has built a strong following on social media, with over 200,000 followers across platforms such as Instagram and TikTok. They also run PPC ads on various platforms including Facebook, TikTok, Snapchat, Pinterest, and Google. In addition, they have a large email and SMS subscriber base, which they utilize for customer outreach and marketing campaigns.
The company has experienced strong growth through their social media platforms, with over 200,000 followers and a loyal customer base. They can further expand their sales channels by licensing anime character intellectual property, expanding into European markets, targeting the wholesale market for B2B sales, and introducing new SKUs and product lines.
Key metrics for the company include sales growth of 100% year over year, a repeat customer rate of 25%, a monthly unique visitor count of 300,000+, and a database of over 120,000 subscribers. The company ships up to 300+ orders per day.
The company caters to both serious anime fans and fashion-conscious consumers. Their unique and custom anime apparel appeals to a wide range of customers, and their social media platforms have helped them build a loyal and engaged customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has outsourced most of their daily operations to virtual assistants, allowing the current ownership to spend as little as 10 hours per week running the business. Their team of designers creates the unique and proprietary designs for their products.
THE INDUSTRY
The anime industry is a global phenomenon, with millions of people around the world falling for its allure. There are now over 500 animation studios in Japan alone, and many others have emerged worldwide. The global anime market is projected to reach $48 billion by 2030, thanks to the continued popularity of anime video games. The company’s focus on anime apparel aligns with this thriving industry.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, such as licensing anime character intellectual property, expanding sales into European markets, introducing new SKUs and product lines, targeting the wholesale market for B2B sales, and leveraging their strong social media presence to drive further growth.
Asking Price: $2,300,000
Gross Income: $5,258,772
Cash Flow: $647,421
Year Established: 2020
Employees: 1
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