Subscription Snack Food Ecommerce Brand: Amazon FBA Best Seller with Multiple Amazon’s Choice Badges
This business is an Amazon Best Seller in the Keto Snack Box Vertical. Providing variety boxes of Keto friendly snacks, this Internet Company holds a 4.5-star rating on Amazon along with multiple Best Seller and Amazon Choice tags (as of the date of this writing). This highly rated eCommerce Retailer has an established relationship with each of its name brand suppliers, which allows them to minimize overhead costs while maintaining the value of each product within their gift and subscription boxes. The company is most popular for its Halloween and gift snack boxes which account for their busiest seasons. Currently, this opportunity sells only through their popular Amazon storefront though they have a branded website that generates additional traffic to their product offerings. This makes expanded purchasing platforms a great opportunity for rapid growth as well as branding through social media development and paid ads. The health foods community has a vibrant lifestyle and culture, therefore, reaching out to that audience directly through native advertising is a proven path towards loyal customers and success in this vertical.
OPERATIONS
This offering leverages Amazon FBA warehousing along with a partnership with their co-packing facility to store and ship their products. This system requires little to no work from a new owner to keep everything running as it should be. The current owners spend less than one hour a week to maintain this company. When looking to grow the company’s offerings, a new owner would likely spend many more hours to research and develop new product mixes, new subscription box ideas, etc. Additionally, there is currently 1 part-time employee that works to manage inventory and reply to Amazon messages each day.
This offering leverages Amazon FBA warehousing along with a partnership with their co-packing facility to store and ship their products. This system requires little to no work from a new owner to keep everything running as it should be.
MARKETING AND KEY METRICS
A few exciting growth opportunities for this brand include adding partnerships and products to the current line, expanding the current subscription box initiatives and creating a marketing strategy. With no set advertising practices, this promising company is perfectly positioned to scale in whatever direction a new buyer deems fit. After acquiring this company, a new owner would be able to rapidly scale the product lines, purchasing options, and digital outreach to swiftly grow this opportunity. From adding new product partners to creating an in-house snack brand, creating additional SKUs is a reliable way to increase brand awareness as well as purchases. Moving further, a capable owner could grow this brand through social media development. Finally, this company currently sells only through Amazon, however the addition of selling through key health food portals and storefronts would create increased opportunity for reaching new customers while encouraging more purchase activity.
A few exciting growth opportunities for this brand include adding partnerships and products to the current line, expanding the current subscription box initiatives, and creating a marketing strategy. With no set advertising practices, this promising company is perfectly positioned to scale in whatever direction a new buyer deems fit.
The key metrics for this business include sales revenue, customer acquisition cost, customer retention rate, conversion rate, average order value, and customer satisfaction ratings.
The customer base for this business consists of health-conscious individuals who follow a keto or low-carb diet. These customers are looking for convenient and delicious snack options that align with their dietary preferences. The company also caters to gift shoppers who are seeking unique and thoughtful presents for friends and loved ones. By offering a variety of subscription box options and gift sets, this brand appeals to a wide range of customers.
BUSINESS MODEL & RESOURCES NEEDED
There is currently 1 part-time employee that works to manage inventory and reply to Amazon messages each day.
THE INDUSTRY
The subscription box and snack food industry is a rapidly growing sector within the e-commerce space. With the rise of health-conscious consumers, there has been an increasing demand for curated snack boxes that cater to specific dietary preferences, such as keto-friendly or vegan options. This industry offers a unique opportunity for businesses to tap into niche markets and build a loyal customer base. Examples of successful companies in this industry include Graze, SnackNation, and Birchbox.
OPPORTUNITIES TO SCALE
After acquiring this company, a new owner would be able to rapidly scale the product lines, purchasing options, and digital outreach to swiftly grow this opportunity. From adding new product partners to creating an in-house snack brand, creating additional SKUs is a reliable way to increase brand awareness as well as purchases. Moving further, a capable owner could grow this brand through social media development. Lastly, the addition of selling through key health food portals and storefronts would create increased opportunity for reaching new customers while encouraging more purchase activity.
Asking Price: $450,000
Gross Income: $765,000
Cash Flow: $125,000
Year Established: 2018
Employees: 1
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