Unique In-House Designed Jewelry Gifts Ecommerce Brand with Best Seller Tags and Full Executive Team
This eCommerce brand specializes in creating personalized and custom jewelry and gifts for various occasions. They offer a large collection of best-selling products and have a dedicated team in place to manage operations and design new products.
OPERATIONS
The company operates with an experienced and comprehensive management team in place and offers over 300 profitable SKUs. They have four manufacturing studios strategically located in the U.S. and utilize Amazon’s FBA program for efficient shipping and fulfillment.
Approximately 5-10% of the company’s jewelry components come from a U.S. distributor, while the remaining 90-95% is manufactured in Thailand. The brand stocks inventory through FBA and their four manufacturing studios.
MARKETING AND KEY METRICS
The brand has achieved a 100% positive lifetime seller rating on Amazon and relies on word-of-mouth advertising and outstanding customer service. They also have a presence on social media platforms such as Facebook and Instagram.
The brand currently operates primarily on Amazon, which makes up 94% of their sales. They also have a presence on Etsy (4%) and their Shopify website (2%). They have opportunities to grow through enhanced social media marketing and targeting the wholesale market.
The company’s revenue has increased from $3 million in 2018 to nearly $10 million this year. They have an average order value of $42 and carry 50 best-selling products with many Amazon Choice offerings.
The brand has a loyal customer base who appreciates their custom and personalized jewelry and gifts. They have accumulated over 20,000 email contacts and have a strong reputation for outstanding customer service.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of 20 employees, including a leadership team and studio employees. The current owners dedicate about 20 hours per week to running the business.
THE INDUSTRY
The jewelry industry is a lucrative and evergreen sector, with sales projected to reach $480 billion by 2025. This company specializes in personalized jewelry, which is in high demand and makes a great gift for various occasions.
OPPORTUNITIES TO SCALE
The company has opportunities to continue designing unique personalized pieces for the market and expand into adjacent verticals. They can also diversify their offerings to target niche customer groups and launch affiliate marketing campaigns. Additionally, they can explore distribution to the wholesale market and expand into new gifting categories.
Asking Price: $12,225,000
Gross Income: $9,622,707
Cash Flow: $2,777,233
Year Established: 2007
Employees: 19
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