This is a member-only eCommerce website that offers access to hundreds of products at discount prices promoting positive thinking and self-empowerment. Users pay a monthly fee of $12.95 to gain unlimited membership access to private content, videos, and products that help them create a best-life experience through affirmations. The company has been in operation for 3 years and successfully markets over 2,000 SKUs that promote wellness. The site uses effective social media marketing, has 27,000+ monthly visitors and a $1.2 million gross income.
This business is a prime example of a digital business that uses membership-based recurring revenue to generate profit. This website has successfully used the power of positive thinking to create a loyal customer base while, with easy scalability options, can continue to increase its reach.
The business stocks thousands of different SKUs at any given time to keep up with orders, and new orders are placed every month or two
MARKETING AND KEY METRICS
This company excels at social media marketing, which attracts new customers to their subscription-based membership. They also use email marketing and text messaging to connect with their base
The company has several options for scaling quickly, including an influencer marketing campaign, video marketing on sites such as TikTok and Snapchat, and expanding their products onto other platforms such as Amazon.
With repeat order rates climbing to 14%, the company currently boasts over 9,500 members and adds 1,200 new members to its club each month
The company attracts people of all ages who are interested in self-improvement and who want to incorporate more positivity in their daily lives. The current customer base is between 30 – 60.
BUSINESS MODEL & RESOURCES NEEDED
The company is run by two principal owners and has a fulltime customer service manager along with a virtual assistant who oversees daily operations
The global wellness market is currently worth $1.5 trillion dollars, and consumers are actively searching for ways to improve their overall health, especially in light of pandemics, such as COVID-19. This website provides access to a wide range of wellness products that help people reach their wellness goals by implementing affirmations in their daily routine.
OPPORTUNITIES TO SCALE
With a subscription-based model, the growth potential for this business is nearly limitless. One core element of the expansion effort could be adding additional content/products to its current offerings, thus increasing its scope and reach.
Asking Price: $1,200,000
Gross Income: $1,208,444
Cash Flow: $345,178
Year Established: 2019
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