A Profitable Survival & Tactical Outdoor Gear Ecommerce Retailer Primarily on Amazon FBA
This one-of-a-kind opportunity is a high demand, recession-proof eCommerce business in the highly salient and growing Outdoor, Tactical, Survival, and Prepper products niche. The business offers a 5-star Amazon storefront and two highly polished eCommerce websites. With a refined SKU selection of 300 products, the business utilizes a hybrid in-house stock and primarily FBA model. The company has a proven track record of revenue stability with 95% of its annual revenue coming from the Amazon storefront. There is great potential for scaling through expanding the product line, alternative sales channels, and paid advertising.
OPERATIONS
The business requires 20-25 hours per week from the current owner, who handles responsibilities of inventory management, marketing, shipping, and customer service. The business is largely hands-off, with the potential to be fully run as an FBA model. With a 20% return customer ratio and a diversified SKU lineup, the company has established a presence on various online platforms. A cloud-based inventory management system is already in place, ensuring seamless operations.
The company utilizes a hybrid in-house stock and primarily FBA model, ensuring its tight and agile lineup of 300 SKUs can be shipped rapidly for customer satisfaction. A cloud-based inventory management system is already in place, streamlining supply and logistics processes.
MARKETING AND KEY METRICS
Minimal advertising is currently done on Amazon, presenting an immediate scale opportunity through an Amazon PPC campaign. Scaling efforts also include expanding current private label inventory and gift sites and working to build an online presence on other platforms through paid advertising and affiliate marketing.
The business has the opportunity for growth through alternative sales channels such as expanding its presence on Walmart.com, Etsy, and other online platforms. Minimal advertising is done on Amazon, presenting an immediate scale opportunity through an Amazon PPC campaign.
95% of the company’s $1.4+ Million USD annual revenue is driven from the Amazon storefront. The business has a 20% return customer ratio and a highly diversified SKU lineup. It has established a presence on multiple online platforms, including Walmart.com, Ebay, Etsy, Wish, and Amazon.ca.
The business has a diverse customer base interested in outdoor activities, camping, survivalism, and emergency preparedness. With a 20% return customer ratio and a highly diversified SKU lineup, the business has established a presence on multiple online platforms, catering to various customer segments.
BUSINESS MODEL & RESOURCES NEEDED
The business is operated by one employee, the current owner, who manages responsibilities of inventory management, marketing, shipping, and customer service.
THE INDUSTRY
The business operates in the Outdoor, Tactical, Survival, and Prepper products industry. This industry caters to customers interested in outdoor activities, camping, prepping, survivalism, and emergency preparedness. It offers various products such as outdoor gear, camping equipment, survival kits, and tactical gear. Examples of companies in this industry include REI, Cabela’s, and The Ready Store.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include expanding the current private label inventory and gift sites, as well as working to build an online presence on platforms such as Walmart, Etsy, etc. through paid advertising and affiliate marketing. Minimal advertising is currently done on Amazon, presenting an immediate scale opportunity through an Amazon PPC campaign.
Asking Price: $850,000
Gross Income: $1,440,000
Cash Flow: $266,050
Year Established: 2010
Employees: 1
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