Ad Platform and Website Connecting Over 200 Advertisers to Armed Forces Families
This rare opportunity is a niche market ad publisher specializing in advertising to the Active Military community. With over 200 current advertisers, the business focuses 100% on reaching Armed Forces families. It has experienced 232% year-over-year growth and is SBA approved. The business has a large database waiting to be leveraged and advertising that appears in front of every enlisted American worldwide on a weekly basis.
OPERATIONS
The business publication operates as the only website of its kind, covering over 85% of the Active Duty Military Bases in the U.S. It provides business owners with a platform to specifically market to military personnel due to Department of Defense restrictions. Currently working with over 210 advertisers, the business has a one-year contract rate and 55% renewal rate.
The supply and logistics of the business involve managing advertising placements and partnerships, as well as maintaining relationships with advertisers and military bases.
MARKETING AND KEY METRICS
The marketing strategy of the business includes outreach to national brands and chains. Additional opportunities for growth include increasing sales staff, expanding outbound email efforts, and revamping the website. The business also places ads twice a year in The Military Times, which is distributed to every military base in the world weekly.
The sales channels for growth include expanding to national brands and chains, as well as reaching unexplored market areas such as Veterans, National Guard & Reserve Bases. The business is currently in talks with national brands for potential partnerships.
The key metrics of the business include the number of advertisers, contract renewal rate, growth rate, and revenue generated from ad placements and partnerships.
The customer base of this business includes over 200 advertisers who are looking to reach Armed Forces families. The business also has a database of potential leads and a customer base of past advertisers.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has one employee handling operations, sales, and customer relationships. There is an opportunity to hire additional sales staff to increase revenue.
THE INDUSTRY
The industry of this online business is advertising and marketing in the Armed Forces niche. It specifically targets Armed Forces families and aims to bridge the gap between businesses and military personnel. Other examples in the industry include military-focused magazines, websites, and social media platforms.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding into different verticals and market areas, increasing sales staff, enhancing outbound email efforts, and improving the website’s functionality. Examples of scale opportunities include targeting other branches of the military, partnering with military-focused event organizers, and offering advertising solutions to businesses in related industries.
Asking Price: $1,085,830
Gross Income: $342,388
Cash Flow: $278,418
Year Established: 2006
Employees: 1
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