Booming Ecommerce Brand with 52 AOV, Amazon Presence, and Large Email Database for Sale
Consumer Electronics eCommerce Brand is a thriving online business that specializes in offering a wide range of wireless chargers and charging docks for smartphones, tablets, smart devices, and video game controllers. With a strong presence on both their branded Shopify website and Amazon, the company has quickly gained a global customer base and has experienced strong year-over-year growth.
OPERATIONS
The operations of Consumer Electronics eCommerce Brand are highly efficient and require minimal time commitment from the owner. With an average of 15 hours per week, the owner oversees financials, marketing, and inventory management. Contract workers handle marketing, customer service, and inventory fulfillment. The business has a large email database and utilizes PPC ads, social media, and SEO to drive traffic and generate sales.
Consumer Electronics eCommerce Brand efficiently manages its supply and logistics. They work with manufacturers and suppliers in China and have a dedicated inventory sourcing manager. The company stocks approximately 1,500 units for popular SKUs and uses Amazon’s FBA services for order fulfillment.
MARKETING AND KEY METRICS
Consumer Electronics eCommerce Brand utilizes a combination of PPC ads, social media, and email marketing campaigns to promote their products. With a strong focus on SEO and organic traffic, the company has built a loyal customer base and achieved a 4.6 Seller rating on Amazon.
Consumer Electronics eCommerce Brand utilizes two strong sales channels, their branded Shopify website and Amazon. Currently, 70% of their sales come from the Shopify website, while 30% come from Amazon. There is potential for growth by expanding sales to Amazon’s international sites and exploring opportunities in the wholesale market.
Consumer Electronics eCommerce Brand has a strong Average Order Value (AOV) of $52, indicating healthy customer spending. The company also maintains a large email database of over 45,000 subscribers, allowing for effective email marketing campaigns that drive sales and customer engagement.
Consumer Electronics eCommerce Brand has built a diverse and loyal customer base, with a majority of sales made by women. The largest percentage of sales come from customers between the ages of 34-44, followed closely by the 25-34 age group. The brand has a high average customer lifetime value of $214.
BUSINESS MODEL & RESOURCES NEEDED
Consumer Electronics eCommerce Brand has contract workers who handle various aspects of the business, including marketing, customer service, and inventory management. The owner spends an average of 15 hours per week overseeing operations and financials.
THE INDUSTRY
The consumer electronics industry is highly profitable, and Consumer Electronics eCommerce Brand has tapped into the lucrative market of wireless chargers and charging docks. As the number of mobile devices worldwide continues to increase, the demand for these products remains strong. Manufacturers in the industry focus on meeting customer needs by offering features such as proper cables, device organization, anti-slip padding, and dust prevention. The company sources its products from manufacturers and suppliers in China and offers innovative chargers and docks, with their 4-in-1 Charger and 3-in-1 Charger being top-selling products. The industry caters to a diverse demographic, with a strong customer base of both men and women.
OPPORTUNITIES TO SCALE
Consumer Electronics eCommerce Brand has significant scale opportunities. The company can expand its product line by adding new SKUs and offering upgraded versions of existing models. With a strong customer base and recurring revenues, the business can explore the wholesale market and expand sales internationally. Additionally, investing in blog content, social media strategies, and PPC ads can further drive organic traffic and customer acquisition.
Asking Price: $1,490,000
Gross Income: $920,019
Cash Flow: $435,003
Year Established: 2019
Employees: 1
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