This business is a lucrative online retailer primarily selling lingerie and waist training products. It has branched out to adjacent categories such as maternity wear, gym and workout gear, swimwear, dresses, shaping leggings, gym tech, and more. The company offers excellent customer service to support its fully branded product line and focuses on driving traffic and sales to its website through daily advertising to a massive social media audience.
The company sources and sells fully branded product line and offers excellent customer services. Its marketing strategy revolves 100% on building its own brand and its own dot com.
The company has a fully branded line of products and does not sell other brands. It has established relationships with suppliers who provide quality products.
MARKETING AND KEY METRICS
The company has perfect its marketing strategy that is driving massive amounts of traffic and sales to its site. Having an email database of over 170,000 and daily advertising audiences of over 65 million, this platform becomes the perfect place to launch new products.
Although the company is growing, it has opportunities for significant growth by immediately expanding into Amazon, opening wholesale lines to distributors and brick and mortar shops, expanding its affiliate base, and expanding product lines in both current and adjacent categories.
The company has an unrivaled email database, social media following, and advertising penetration that can be harnessed to launch additional products and increase sales. With over 180,000 people following on social media, this Company is an unbelievable platform for driving sales and launches new products.
The company focuses on helping its customers look and feel better, thereby serving the target audience who are health and fitness enthusiasts, pregnant women, and people who will use the products in everyday activities. The company has built an email database of over 170,000 and attracted over 180,000 followers on social media.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small team of 3 dedicated and qualified individuals that focus on different areas of the business.
The business operates in the ecommerce industry, which has experienced explosive year over year and month over month growth. As an evergreen need, the products sold by this company, which focus on helping men and women look and feel better about their bodies, will always have demand. The company operates in the lingerie, fitness, and weight loss sectors, all of which have massive growth potential.
OPPORTUNITIES TO SCALE
The company can quickly increase sales via Amazon.com and expand to domestic and international markets using Amazon’s power and worldwide warehousing. It can also launch new products and establish wholesale channels to distributors and brick and mortar shops to achieve growth.
Asking Price: $3,995,000
Gross Income: $2,660,001
Cash Flow: $1,185,000
Year Established: 2014