Clothing Brand Boasts 1.4M Inventory, Multiple In-House Brands, and 150,000 SKUs With Massively Positive Amazon Reviews
This eCommerce brand is focused on providing quality and affordable apparel products to families and individuals through their catalog of 150,000+ SKUs. The company has developed partnerships with more than 40 top brands and American suppliers, offering private label products and 3rd-party resells. With a strong supplier base and a huge selection of products ranging from white-label to high-end brands, the company has enjoyed success on Amazon through Fulfillment by Amazon for shipping and customer service. The eCommerce apparel market remains the largest B2C market segment worth $709.78 billion.
OPERATIONS
This 10-year-old business is operating on Seller Central, and has a team of professionals in place to handle daily operations, including two full-time warehouse employees, a full-time COO manager, and a full-time manager in charge of private labelling and product development. Most of the company’s orders are drop-shipped from manufacturers based in the US, while they are also shipping 300+ products every day through Fulfillment By Amazon. The owners spend just 10 hours per week managing the business.
The company has developed strong relationships with suppliers and manufacturers that design products for them. Most of the orders are fulfilled directly by the supplier or shipped through Fulfillment by Amazon. The company’s private label tags are added to most products and the packaging is handled by the manufacturer. The company has around $1.4 million in inventory value and they have no seasonal products.
MARKETING AND KEY METRICS
The company’s marketing strategy focuses on using PPC ads on Amazon to introduce their products to more people. The brand is also listed on Walmart for another sales platform. To grow further, the company could expand its sales to additional popular platforms such as eBay or focus on its Shopify site. Digital marketing options are available, including social media campaigns and email marketing for newsletters that promote new products and encourage upsells and cross-sells.
This brand has enjoyed success on Amazon through Fulfillment by Amazon for shipping, customer service, and marketing. They are also listed on Walmart for another sales platform. The company could expand its sales to additional popular platforms such as eBay, focus on its Shopify site, or target the wholesale market and popular retail clothing stores. Amazon also provides the company with the opportunity to expand internationally.
This company’s impressive financials include gross income of $32,335,625, cash flow of $2,993,987, and an inventory value of around $1.4 million. The company has a large catalog of 150,000+ SKUs with an Average Order Value of $35. Most of their sales come from Amazon’s platform, with the rest from Walmart’s platform. The company’s Repeat Customer Rate is rising.
This company focuses on providing quality apparel products to families and individuals. With a catalog of 150,000+ SKUs ranging from white-label to high-end brands, the company has a growing customer base that appreciates the diversity in offerings, competitive price range, and quality craftsmanship in their own branded products. The company’s Repeat Customer Rate is increasing.
BUSINESS MODEL & RESOURCES NEEDED
The current owner manages the business for only 10 hours per week, most of the operations are managed by the team of professionals in place. The company has two full-time warehouse employees, a full-time COO manager, and a full-time manager in charge of private labelling and product development. The company prides itself on its exceptional customer service and high product quality.
THE INDUSTRY
The eCommerce apparel market is the largest B2C market segment worth $709.78 billion, and projected to grow 12.2% by 2024. Amazon has become the nation’s leading apparel retailer, topping $30 billion in sales. The fashion industry is ever-changing and this company has managed to build partnerships with the top brands and American suppliers, offering their customers a very diverse selection of apparel products ranging from white-label to high-end brands.
OPPORTUNITIES TO SCALE
The company could expand its sales to additional popular platforms such as eBay, focus on its Shopify site, or target the wholesale market and popular retail clothing stores. Digital marketing campaigns and email marketing are promising growth opportunities that could increase Repeat Customer Rate. Additionally, the company could expand internationally using Amazon’s foreign platforms in Canada, the UK, the EU, and Australia.
Asking Price: $7,480,000
Gross Income: $32,335,625
Cash Flow: $2,993,987
Year Established: 2013
Employees: 4
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
