Custom-Fitted Automotive Organizer Brand: 40% YOY Growth & 32% Net Margins

This is a trademarked brand selling custom automotive organizers. They design products to fit glove compartments and center consoles for a wide variety of vehicles. The company mainly operates as an Amazon FBA eCommerce Retailer in the U.S., Canada and eBay.

OPERATIONS

The business invested in 48 exclusively owned molds and patents to build defensive moats against competitors. They manufacture their products in Denver, Colorado, and all products are manufactured to the company’s exclusive designs and specifications.

The company owns 48 exclusively owned molds to build defensive moats against competitors. They also have a patent covering one of their designs.

MARKETING AND KEY METRICS

To market its products, the company has relied on both paid and organic marketing to date. They use social media sites, such as Instagram, Facebook, and Pinterest, to drive organic traffic to their site and build brand awareness. They also rely on paid media, such as PPC ads on both their U.S. and Canadian platforms on Amazon.

The company primarily operates as an Amazon FBA eCommerce Retailer. They also expanded to Amazon Canada, which delivers 7% of sales and onto eBay, responsible for 2% of all revenues.

The company shows 40% growth rate and 32% net margins. They have a 4.8 Seller Rating on Amazon and a 4.5 Star average product review. The company has 76 active SKUs on offer and revenues have soared on a modest average order value of $19.

The brand is highly popular in customers who own popular vehicle brands such as Toyota, Chevy, GMC, Ford, RAM, Jeep, and Honda. They have an ever-expanding customer base with 22% repeat orders.

BUSINESS MODEL & RESOURCES NEEDED

The owner currently spends 30-35 hours per week running this business and does not employ any permanent staff. They contract with a service to monitor Amazon Seller Central for inventory reconciliation, account health, and negative seller feedback removal.

THE INDUSTRY

The company is part of the tremendously successful global auto parts and accessories market, which is projected to become a trillion-dollar industry by 2027. New models of vehicles are released on average every 5 years, so the product roadmap is automatically generated by the auto manufacturers themselves.

OPPORTUNITIES TO SCALE

The brand has enormous growth potential in several avenues, such as expanding the product line to include additional popular vehicle makes and models. The company could also develop organizers for European car models, a whole new avenue of growth. Additionally, the company could boost direct sales through their website and expand international purchases using Amazon’s platforms in Europe, Mexico, and other countries.

Asking Price: $1,999,999
Gross Income: $1,480,947
Cash Flow: $476,015
Year Established: 2012
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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