E-Commerce Air Purification Brand with 1 Million Monthly Users For Sale
This eCommerce brand offers a line of air purifiers and air sanitizers designed by a team of innovators, manufactured specifically for them and sold under their brand name. With an average order value of $115, the company is now shipping 440+ orders daily. Their products are available on multiple sales channels, including their Website, Amazon and Walmart. The brand is now in the early stages of creating these repeat purchase products, with plenty of upsell opportunities available.
OPERATIONS
This eCommerce platform operates 100% as an eCommerce platform (DTC and Marketplace) and handles 1 million unique monthly visitors to their Shopify website efficiently processing all purchases. A team is in place to handle logistics, accounting, copywriting, media analytics, and purchasing. The team also handles customer service inquiries and uses 3rd Party Logistics facilities. They maintain 90 days’ worth of inventory in the peak season, and 60 days’ worth throughout the rest of the year. New inventory orders are placed monthly to keep up with demand.
The company stocks its products at a 3PL warehouse and also uses Fulfillment By Amazon for fast shipping. They maintain 90 days’ worth of inventory in the peak season, and 60 days’ worth throughout the rest of the year. New inventory orders are placed monthly to keep up with demand.
MARKETING AND KEY METRICS
The company has employed a targeted marketing campaign to expand their customer base, which includes paid social media, display advertising, video marketing on YouTube, an influencer marketing campaign and email and text message marketing. These tools have boosted organic traffic and given the brand more than 1 million unique monthly visitors to their Shopify website.
Operating 100% as an eCommerce platform (DTC and Marketplace), the company started with a Shopify website, which continues to handle 70% of all sales. Their expansion onto additional marketing channels has been successful, and 28% of sales now come from their Amazon platform. The company further diversified by adding listings to Walmart and eBay, both relatively new but so far showing promising signs of growth.
The eCommerce brand has a steady flow of 440+ orders daily with an average order value of $115. The brand has 1 million unique visitors to their Shopify website each month. The company’s Recurring Revenue stream will be growing as time progresses and they offer many other repeat purchase product options currently in R&D that can be launched in the future.
With their products available on multiple sales channels, including their Website, Amazon and Walmart, this brand has quickly become a significant operator in this niche space. The company has a vibrant customer base among homeowners. Seasonality has not been a factor since people tend to use air purifiers throughout the year, although the company has seen online sales spike up at the start of spring and the end of summer when allergy season is at its highest point.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership works just 6 hours per week on tasks that include strategizing and product development. A team is in place to handle logistics, accounting, copywriting, media analytics, and purchasing. The team also handles customer service inquiries, which currently run at 570+ per day.
THE INDUSTRY
The global air purifier market is valued at $12.26 billion in 2021 and projected to grow by 8.1% from 2022 to 2030. With rising health concerns, air purification devices have sharply focused on many consumers. Digital marketing has also helped businesses that offer air purification devices to reach a larger audience than ever before.
OPPORTUNITIES TO SCALE
There are clear scale options for the company, including growing through presence on Amazon and on the eCommerce giant’s overseas platforms since their products are now sold exclusively in the US. The use of a PPC ad campaign on Amazon would boost sales considerably higher. There are also substantial growth opportunities by opening sales in Canada, Europe, Mexico, and Australia. Sales could be driven much higher by generating B2B and wholesale accounts and establishing contracts with major retail partners such as Bed Bath Beyond and Costco. The company benefits as well from having a robust product pipeline for the rollout of additional products to attract new customers and for upsells.
Asking Price: $14,500,000
Gross Income: $24,228,189
Cash Flow: $3,335,612
Year Established: 2019
Employees: 13
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