Generating Leads for Children’s Activity Centers: Recurring Monthly Revenue with 70% Conversion from Demos
This marketing agency provides lead generation services to Children’s Activity Centers around the nation, with a team that turns these leads into enrollment numbers; they have a reputation for converting 70% of all demo leads. Their clients sign up on a monthly basis, and 98% continue as customers for the long term, giving this brand a $9,960+ Customer Lifetime Value. Their marketing is unique in that it uses cartoons rather than photos or videos to entice parents, and they have a contact list of 100,000+ moms for outreach.
OPERATIONS
The company offers a specialized service, billing between $1,220 and $1,500 per month. The company offers seven different packages to their clients, with services that include boosting enrollment, brand awareness, lead generation, and client communication. Their team includes two salespeople, four schedulers, a scheduling team manager, a client success manager, and a technical assistant.
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MARKETING AND KEY METRICS
The company uses unique cartoon ads to capture the attention of parents and attract leads through PPC ads on Facebook and Instagram, as well as Google. They also release podcasts on their website and YouTube channel to discuss the results of their marketing campaigns; client referrals have driven sales, and they have built up a list of 100,000+ moms for outreach.
The company has a low 2% churn rate and continues to attract new clients through client referrals and their unique marketing campaign. On top of this, there are other digital marketing tools this brand could employ to attract more families for their clients, including using video marketing on TikTok, attending conferences and trade shows within the industry, and developing a new webinar specifically directed toward kid activity centers.
70% of leads are converted from demo leads, and 98% of clients continue as customers on a monthly basis, giving the brand a $9,960+ Customer Lifetime Value. They have a low 2% churn rate, due to guaranteed results that have led to client referrals driving sales.
The company’s target audience is mothers with children aged 3-10 who are looking for local centers offering the latest in child-oriented activities, including dance, swimming, martial arts, and more.
BUSINESS MODEL & RESOURCES NEEDED
Their experienced team handles all aspects of lead generation, customer service, and online marketing to boost enrollment of the children’s activity centers.
THE INDUSTRY
The company operates in the children’s activity center industry, which is booming as more working parents seek organized youth programs outside of the traditional school day. These centers offer an array of activities for children, including dance, swimming, martial arts, and more, in a safe and healthy environment from the parents’ perspective.
OPPORTUNITIES TO SCALE
The company’s customer lifetime value is projected to increase from $9,960+ to $15,000+ over the next 6-10 months as more clients sign on and their reputation grows. The company could expand its marketing efforts to include conference and trade show attendance to reach more clients.
Asking Price: $950,000
Gross Income: $563,890
Cash Flow: $202,117
Year Established: 2018
Employees: 9
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