Multi-Sector Ecommerce Portfolio – 1420 Sites and Counting
The Ecommerce Portfolio Company is a fast-growing online company, dealing in the sales of pet bird supplies and tobacco/smoking accessories. The company has registered tremendous growth rates, with a significant presence on various sales platforms like Amazon, eBay, and their own websites. With books and records that are in pristine condition, the company qualifies for an SBA-backed 7(a) loan for eligible buyers. The company is currently leveraging social media, blogs, and email marketing for both websites. There is tremendous room for expansion through various channels, including an increase in SKU offerings, extending to PPC, and wider business partnerships.
OPERATIONS
There is incredible headroom for growth on Amazon and eBay, as the companies have paid more attention to their dot com storefronts as a general rule, not fully utilizing these alternate channels. The company employs a small team, and it warehouses and ships the products in-house, giving it full control over its delivery timelines and process integrity. Additionally, the company’s products are predominantly drop-shippable, making it an attractive offer for buyers who wish to avoid inventory risks.
The company warehouses and ships its products in-house, giving it full control over its delivery timelines and ensuring that it maintains control over process integrity.
MARKETING AND KEY METRICS
The company leverages social media, blogs, and email marketing for both its websites to drive traffic and generate leads. As the company seeks new channels to extend its market reach, it has made efforts to extend its partnerships by seeking out business collaborations with other relevant players in their niche.
The company is ripe for immediate expansion through various channels, including an increase in SKU offerings across all storefronts, specifically Amazon and eBay. Similarly, as it seeks new channels to extend its market reach, it has made an effort to extend its partnerships by seeking out business collaborations with other relevant niche players.
The company’s leading metrics revolve around a steady rate of return customers who continue to patronize its different websites. Similarly, the company’s Amazon stores have a 5-star rating, showing a high level of customer service satisfaction.
The company’s customer base centers around retail consumers who patronize its various ecommerce stores. Its products encompass a very niche section of the market that includes pet bird supplies and tobacco/smoking accessories.
BUSINESS MODEL & RESOURCES NEEDED
Currently, the company has a team of three employees already entrenched and trained to facilitate all day to day operations on both of the sites independently.
THE INDUSTRY
The company falls under the ecommerce sector, with a focus on niche markets that center around pet bird supplies and tobacco/smoking accessories. Both websites target a wide audience, with the hobbies of bird feeding and pipe tobacco appealing to retail consumers across multiple age brackets.
OPPORTUNITIES TO SCALE
There is tremendous headroom for growth for the Ecommerce Portfolio Company, with opportunities that include an increase of PPC, broadening SKU offerings, diversifying sales channels, and creating brands for both websites. The company’s product lines are predominantly drop-shippable, reducing inventory risk, and increasing scalability and growth opportunities.
Asking Price: $850,000
Gross Income: $1,100,000
Cash Flow: $200,000
Year Established: 2013
Employees: 4
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