Natural Solutions for Optimizing Fertility, Digestion, and Probiotics: An Ecommerce Brand
The company is a branded eCommerce retailer in the Nutraceutical (Vitamin & Supplements) Health & Wellness Space, focusing on selling directly to customers via Amazon FBA Seller Central Account and a branded Shopify website. It specializes in multiple niches within the category, including Supplements for Fertility, Digestive Support and Kids, Teens and Adult Probiotics.
OPERATIONS
The company is operated with a streamlined model, focusing on a well-executed lineup of eight high-volume SKUs, with adequate space to accommodate more SKUs not yet on offer from existing suppliers. Inventory storage is with Amazon’s FBA warehouses as well as their suppliers, thus, warehouse space is not required.
There is no warehouse space required since inventory storage is with Amazon’s FBA and suppliers’ warehouses. Thus, new owners need little investment in overhead, capital expenditures, or other headaches.
MARKETING AND KEY METRICS
The company has attracted sufficiently low competition due to its well-defined and attractive branding that includes trademarks that prevent competitors from using their designs, adding credibility. PR on Amazon acts as an advantage to push the brand across the internet and attract more sales to the Shopify store.
The company has expansion potentials through international growth by using Amazon’s FBA located around the world, developing a wholesale distribution channel, a retail arm, and more social media engagement.
In 2016, the internet company was founded, posting TTM sales of $667,000 with TTM Earnings of $224,000 for an impressive 33% Net Margin. The company experiences YTD sales growth at a rate of 164%.
This company targets a wide range of customers interested in supplements for fertility, digestive support, as well as kids, teens and adult probiotics. Such customers are health-conscious and are interested in in nutraceutical health & wellness space.
BUSINESS MODEL & RESOURCES NEEDED
The business is a newly-founded entity, and it is operated with fewer employees.
THE INDUSTRY
The supplement sector is a high demand sector, where the business has completely branded and trademarked products available in different niches. It is an ideal opportunity for investors who are looking to invest in this space.
OPPORTUNITIES TO SCALE
The business has potential for product development by using existing vendors to immediately add additional products in the same and adjacent categories, expanding the company’s own eCommerce website, expanding product and lines already available via current suppliers, and growing the company internationally.
Asking Price: $850,000
Gross Income: $666,999
Cash Flow: $223,748
Year Established: 2016
Employees: 1
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