Nutritional Supplements Ecommerce Retailer: Multiple Website Sales and Rapid Amazon Expansion
This eCommerce retailer specializes in selling nutritional supplements for the baby boomer generation. Their products include a range of supplements for various health concerns such as tinnitus relief, metabolism support, hair growth, and more. The company operates multiple website domains and utilizes CPA, eMail, and affiliate marketing to drive sales. With a drop ship inventory model, the company holds zero inventory and experiences low cash flow constraints. They have been in business since 2015 and have achieved over $1.5 million in adjusted EBITDA.
OPERATIONS
The company operates multiple website domains and focuses on CPA, eMail, and affiliate marketing to drive sales. They have a drop ship inventory model, which means they hold zero inventory and rely on their supplier to manufacture, store, and ship the products.
The company has a drop ship inventory model, which means they don’t hold any inventory. All products are manufactured, stored, and shipped by their supplier.
MARKETING AND KEY METRICS
The company primarily focuses on CPA, eMail, and affiliate marketing to drive sales. They target a specific crowd of baby boomers who are interested in improving their health and well-being through nutritional supplements.
The company currently focuses on their own website sales and has not fully tapped into the potential of Amazon as a sales channel. There is a significant growth opportunity by expanding their presence on Amazon.
The key metrics for this company include sales revenue, customer acquisition cost, customer lifetime value, conversion rate, and average order value.
The company’s target customers are baby boomers who are interested in improving their health and well-being through nutritional supplements.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 employees.
THE INDUSTRY
The company operates in the nutritional supplements industry. The industry is growing rapidly as more people become conscious of their health and seek natural ways to improve their well-being. Examples of other companies in this industry include GNC, Nature’s Bounty, and Herbalife.
OPPORTUNITIES TO SCALE
The company has opportunities to scale by expanding their product offering, increasing marketing efforts, and exploring new sales channels such as Amazon, social media, and influencer partnerships.
Asking Price: $6,550,000
Gross Income: $12,852,801
Cash Flow: $1,593,834
Year Established: 2015
Employees: 2
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