This eCommerce brand specializes in nutrition supplements and features a lineup of in-house formulas geared towards salient niches in the supplement industry. The retailer is sold predominantly in the online US domestic market, and boasts exclusive supplier relationships with favorable terms. It currently achieves above-industry-standard margin caps in a highly competitive market and offers potentially double or triple the revenue with optimized SEO, SEM, and paid advertising. The product line-up boasts a high-ticket, high-margin segment with a desirable average ticket price of $41.63. The brand representation is sterling, and this eCommerce business offers total mobility with a zero-overhead platform.
Featuring a sole emphasis on Amazon’s Seller Central storefront, the branded retailer has never fully optimized its DTC website or other alternative sales channels. There is no overhead, and the production of proprietary in-house formulas ensures high margins. New ownership can grow this business by cross-selling related categories through Amazon and various other competitive sales channels.
The company has exclusive supplier relationships that offer favorable terms with secure quality products, making expansion into related cross-sell categories a potential home run under new ownership.
MARKETING AND KEY METRICS
The company primarily relies on Amazon PPC & organic traffic but offers tremendous growth potential for paid advertising and SEO/SEM/SMO campaigns.
The company’s emphasis lies with Amazon, and new ownership has the opportunity to expand on this through various other channels such as DTC sales and other alternative sales channels within the industry.
Above-average metrics and promising growth forecast due to exclusive supplier relationships, in-house formulas with high margins, competitive pricing with a desirable average ticket price of $41.63, a perfect five-star rating on Amazon with 100% Positive Seller Feedback, and no overhead costs.
The customers are health and wellness enthusiasts based predominantly in the US domestic online market.
BUSINESS MODEL & RESOURCES NEEDED
The business operated with only one full-time employee.
The health and wellness niche within the supplements market is a growing industry with promising growth potential. Leading industry players in this niche include The Vitamin Shoppe, GNC, and Vitamin World. With consumers being more health-conscious nowadays, demand for such supplements is expected to continue on an upward trend.
OPPORTUNITIES TO SCALE
New ownership can introduce new products in related cross-sell categories, establish a DTC website, optimize for best SEO practices or adopt paid advertising campaigns, and increase sales channels with a focus on international growth. With focus and attention, this eCommerce business offers unlimited scalability potential.
Asking Price: $1,690,000
Gross Income: $1,375,456
Cash Flow: $564,481
Year Established: 2013