Ready to Scale E-Bike and Mobility Business with Established Brand and Direct-to-Consumer Sales
This well-established brand is a leader in the eBikes and mobility industry. They specialize in selling their own proprietary eBikes and eBike parts, along with bike accessories from a third-party vendor. With strong organic growth and a loyal customer base, this online business has significant potential for scaling and diversifying its marketing efforts.
OPERATIONS
The company operates primarily through their own website, utilizing organic growth, social media, and word of mouth marketing. They have a customer service team, software suite for managing operations, and a call center in the Philippines. The focus is on direct-to-consumer sales to maintain high margins and a strong brand relationship.
The company sources their proprietary eBikes and eBike parts, while bike accessories come from a third-party vendor. They have established supply and logistics processes to ensure efficient and timely delivery of products to customers.
MARKETING AND KEY METRICS
The company currently relies on organic growth, social media, and word of mouth marketing. However, there are opportunities to expand selling channels, implement SEO initiatives, leverage paid media, and collaborate with social influencers to further increase brand awareness and reach.
The company currently sells primarily through their own website. However, there are opportunities for growth by utilizing Amazon and expanding into Target’s online and physical stores. Additionally, targeting social media for brand development and expanding offerings, especially in the children’s bicycle and Motosports categories, can drive further sales growth.
The main metrics for this business include gross product margin averages of over 50% and an average order value of $1,300. These metrics contribute to a reliable revenue stream and indicate the company’s profitability.
The company has gained awareness, customer loyalty, and a strong community following through organic traffic, social media engagement, and positive word of mouth. Their customer base primarily consists of individuals interested in eBikes and mobility solutions, including commuters, outdoor enthusiasts, and eco-conscious consumers.
BUSINESS MODEL & RESOURCES NEEDED
The company employs a team of 9, including an executive assistant, customer service agents, and a Chief of Customer Experience. They also utilize a software suite for website hosting, PPC, SEO development, and social media ads.
THE INDUSTRY
The eBike and mobility industry has experienced rapid growth due to increasing interest in sustainable transportation options. eBikes are becoming popular among various age groups, not just older generations, as the market innovates and expands. This industry includes companies that manufacture and sell electric bicycles, electric scooters, and other mobility devices.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities, with potential for SKU expansion in the children’s bicycle category, as well as the mountain bike and eBike sports verticals. Leveraging Amazon and other selling channels, implementing SEO and paid media strategies, and expanding the brand’s presence through social media influencers are all avenues for scaling the business.
Asking Price: $12,000,000
Gross Income: $11,484,256
Cash Flow: $3,068,459
Year Established: 2017
Employees: 9
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