Two Popular Vitamin, Supplement, and Superfood Retail Brands – 6,000 Subscribers and Growing
This eCommerce retailer specializes in vitamins, supplements, and superfoods in the health sector. They have 2 well-established brands and primarily sell their products through Amazon.com and other major sales channels. With over 9,000 positive reviews and 6,000 subscribers through Amazon’s Subscribe & Save Program, they have experienced consistent growth since inception.
OPERATIONS
The retailer has a well-coordinated team and infrastructure in place, making it a turn-key business. They source most of their products from top private label manufacturers in the USA and utilize efficient FBA fulfillment. The business can be operated from anywhere with minimal workload required.
Most of the products are sourced from top private label manufacturers in the USA, ensuring high quality and favorable terms. The business utilizes remote 3rd party and FBA fulfillment, resulting in minimal overhead costs.
MARKETING AND KEY METRICS
The retailer has a highly effective digital marketing strategy in place. They have already expanded to eBay and Wal-Mart sales channels and are ready for growth in wholesale and brick and mortar outlets. With the increasing market share of Amazon and the upward trend of the supplement industry, there are ample sales channel and growth opportunities.
The retailer currently sells primarily in the US market but is perfectly situated for expansion into global markets, such as Europe and other APAC regions, using platforms like Amazon. They are already set up on eBay and Wal-Mart sales channels and have the potential for growth in wholesale and brick and mortar outlets.
The retailer has 21 active SKUs, including 2 Best Seller tagged products. The average ticket price is $16.87. They have over 9,000 positive reviews and 6,000 subscribers through Amazon’s Subscribe & Save Program.
The retailer has a diverse customer base consisting of health-conscious individuals who are interested in vitamins, supplements, and superfoods. They have 9,000 positive reviews and 6,000 subscribers through Amazon’s Subscribe & Save Program, indicating a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a well-coordinated team and operations infrastructure in place. Full training is included for a smooth transition, and the current owner can stay on and operate the business if desired.
THE INDUSTRY
The eCommerce retailer operates in the health and wellness industry, specifically in the vitamins, supplements, and superfoods sector. This industry has experienced significant growth due to increasing consumer awareness and demand for natural health products. Examples of competitors in this industry include GNC, Vitacost, and iHerb.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities for this business. With increasing market share on platforms like Amazon and the growing demand for natural health products, the retailer can expand its product offerings, reach new markets globally, and establish partnerships with other retailers to increase distribution and sales. They can also explore direct-to-consumer marketing strategies for further growth.
Asking Price: $4,230,000
Gross Income: $4,644,084
Cash Flow: $1,075,940
Year Established: 2015
Employees: 4
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